The top-rated podcast for CMOs features insight-rich interviews by Mr. Renegade Marketing, Drew Neisser. Email Address Get the RSS Feed SUBSCRIBE The Story Behind Shell's Efforts to Build Brand LoyaltyPODCASTSeptember 8, 2017GUEST:Dan Little,Head of North American Marketing, Shell Oil Retail Shell Retail is the only major fuel brand that operates in all 50 states. And yet, Head of North American Marketing Dan Little says the company is in the middle of the pack when it comes to brand... How Brands Can Use VR to Transform StorytellingPODCASTSeptember 1, 2017GUEST:Abigail Posner ,Head of Strategic Planning, Google Marketing has undergone drastic changes in the last 100 years. At the start of the 20th century, advertisers started hooking consumers in new ways, appealing to the psychology of storytelling to sell products. With the recent birth of... Here's the Marketing Strategy Behind SiliCon's DebutPODCASTAugust 25, 2017GUEST:Trip Hunter,CEO, Silicon Valley ComicCon Many CMOs take their client base for granted. Even though they may put a lot of time and effort into building that base and retaining customers, most marketers are fortunate enough to have an existing network of consumers... The Ingredients in KFC’s VR Recruitment StrategyPODCASTAugust 24, 2017GUEST:George Felix ,Director of Advertising, KFC In terms of marketing technology, virtual reality is one of the newest kids on the block. As Google’s Abigail Posner previously discussed with RTU host Drew Neisser, VR has the potential to become a dominant advertising platform sooner rather than... How a Global Brand Integrated Its Marketing StrategyPODCASTJuly 28, 2017GUEST:Grant Johnson,Chief Marketing Officer, Kofax With great power comes great responsibility. When Lexmark acquired Kofax—an automation software company—in 2015, the now-global business was burdened with the task of streamlining its marketing functions. Kofax CMO Grant Johnson was tabbed for the job. It was... Why Marketing Teams Should Have a Say in Product CreationPODCASTAugust 18, 2017GUEST:Jerome Nadel,Senior Vice President and CMO, Rambus Marketers are often challenged with advertising a product as it exists. Even if that product has a glaring need or opportunity for improvement, there’s nothing the marketing team can do about it. Fortunately, Rambus CMO Jerome Nadel has... The Power of Storytelling at UCHealthPODCASTAugust 11, 2017GUEST:Manny Rodriguez ,Chief Marketing and Experience Officer, UCHealth It’s not easy to get a breakthrough marketing strategy off the ground; it’s even more difficult to kick start a new idea in a highly regulated industry. This roadblock didn’t stop Manny Rodriguez, CMO of UCHealth, from developing... Why Bankruptcy is a Leadership Opportunity in DisguisePODCASTAugust 4, 2017GUEST:Morag Lucey,Chief Marketing Officer, Avaya Filing for Chapter 11 bankruptcy protection is not exactly a CMO’s dream situation. In fact, if handled poorly it could be a career-ending nightmare not to mention the potential reputational damage to the company. Hence, it's recommended to... How Kofax Clicks with Its Digital CommunityPODCASTJuly 25, 2017GUEST:Grant Johnson,Chief Marketing Officer, Kofax If one phrase could be used to describe the philosophy of marketing in 2017, it would be “customers come first.” Gone are the days of product pushing as a surefire advertising strategy. Consumers want to find solutions to... View MoreOlder EntriesNewer Entries
