The top-rated podcast for CMOs features insight-rich interviews by Mr. Renegade Marketing, Drew Neisser. Email Address Get the RSS Feed SUBSCRIBE How BNY Mellon Marketing Sings with HamiltonPODCASTJune 16, 2017GUEST:Aniko DeLaney,Global Head of Corporate Marketing, BNY Mellon Unlike the rest of us, brands truly have no age. The ones that endure for decades—centuries, even—merely find a way to reinvent themselves time and time again. And sometimes that “way” comes in the form of an opportune... How Cirque Du Soleil Soared Above VegasPODCASTJune 9, 2017GUEST:Alma Derricks,VP of Sales & Marketing (former), Cirque du Soleil To keep a brand fresh, one must inevitably change it, but as the former VP of Sales & Marketing of the Retail Sales Division at Cirque du Soleil, Alma Derricks knows that not every trend is suited to... The Future of CRM + AI (Live from PegaWorld)PODCASTJune 6, 2017GUEST:Jeff Nicholson,VP of Product Marketing, Pegasystems Every now and again, we like to switch things up here at Renegade Thinkers Unite. The Q&A below is a sample from an insightful—and completely impromptu—podcast I recorded live from PegaWorld with Jeff Nicholson, VP of Product Marketing... Transformational B2B Marketing: Modern Software FactoryPODCASTJune 2, 2017GUEST:Lauren Flaherty,Chief Marketing Officer, CA Technologies When Lauren Flaherty reflects on the changes that have taken place in the software industry since she came on board as CMO of CA Technologies in August 2013, she recognizes that today everyone operates on a sped-up clock.... Inside Story on Marketing the New York TimesPODCASTMay 26, 2017GUEST:Meredith Kopit Levien,CRO, The New York Times The Q&A below is simply the amuse-bouche of one of the most delicious podcasts I’ve recorded to date. Please note that it was an honor just to get the interview with Meredith Kopit Levien, the Chief Revenue Officer... How to Be Your Own Best B2B CustomerPODCASTMay 21, 2017GUEST:Tom Libretto,Chief Marketing Officer, Pegasystems When Tom Libretto came to Pegasystems as Chief Marketing Officer in 2016, he recognized that the tech company was in the midst of a big change. Leadership was challenging many of their preconceived notions, and Libretto jumped right... How to Engage Employees and Beget Better MarketingPODCASTMay 14, 2017GUEST:Patti Newcomer-Simmons,Vice President of Marketing, Intuit When you think about how companies motivate employees, you’ll likely think of human resources first. This wasn’t the case for Patti Newcomer-Simmons, Vice President of Marketing at Intuit. After she returned to the financial software company following a... Building a World Class Brand on a Shoestring BudgetPODCASTMay 7, 2017GUEST:Dara Royer,Chief Development and Marketing Officer, Mercy Corps Dara Royer sat alone at her desk pondering the seemingly impossible–how do you rebrand a global organization with only a $50,000 budget? She knew in her heart of hearts that rebranding was not just a nice next step... Marketing’s Torrid Trio: Storytelling, Data & TechPODCASTApril 30, 2017GUEST:Mayur Gupta,Global Vice President for Growth and Marketing, Spotify While most of us are driving into the future of marketing with limited visibility, Spotify’s Mayur Gupta not just sees what’s ahead, but also shares his vision with helpful precision. In this episode of Renegade Thinkers Unite, Gupta talks... View MoreOlder EntriesNewer Entries
