CMO-ing in 2025: 10 GenAI-Powered Tactics to Stay Ahead

🎉 Episode 450 is here—and the Drews are doubling up to help CMOs meet the moment.

With marketers everywhere facing a "do more with less" mandate, Drew interviews… penguin hat-Drew to unveil 10 innovative strategies to boost impact without burning out. From digital twins to synthetic research, from YouTube Shorts to GenAI-engine-optimization, this episode is packed with ideas that CMO Huddles members are already exploring—and you should be too.

🧠 Expect tactical inspiration. A little penguin talk. And a lot of alliteration.

🧰 Topics include:  

• How to build your “digital double”  

• Leveraging synthetic research and deep research tools  

• The new rules of trust-based buying  

• AI-powered content workflows and smarter chatbots  

• Why you should care about LLM visibility and video virality

💡 All ten ideas come with expert references—many of whom will be at Super Huddle 2025. 

🎧 Tune in. Take notes. Then pick 2–3 ideas to test this quarter. You’ll thank yourself later.   

Renegade Marketers Unite, Episode 450 on YouTube

Resources Mentioned 

• CMO Huddles 
• Newsletter: Digital Decathlon 
• TrustRadius B2B Buying Report 
• CMO Super Huddle 
• CMO Huddles YouTube shorts

Highlights 

• [0:42] “The Secret of Penguins” (and CMOs) 
• [2:24] Develop a digital twin 
• [3:40] Synthetic market research: 3x faster, ½ the cost 
• [5:08] B2B buyers are getting info in new places 
• [6:42] GenAI for faster workflows  
• [8:07] GenAI to democratize video 
• [9:27] Reach out to customer champions with new jobs 
• [11:13] GenAI for deep research 
• [12:58] LLMs are here: GEO is the new SEO 
• [15:10] YouTube shorts are high performers 
• [16:40] Install LLM-friendly site experiences

Highlighted Quotes 

“ There’s so much CMOs and penguins have in common. They're dealing with a lot of change, and they're adapting—how they adapt in these harsh changing climates is extraordinary.” —Drew Neisser, Penguin-in-Chief of CMO Huddles

Full Transcript: Drew Neisser in conversation with Drew Neisser