December 15, 2022

Build Your Dream B2B Marketing Team 

What maketh a high functioning, well connected B2B marketing team? 

In this episode of Renegade Marketers Unite, we welcome three CMOs who share their approaches to shaping, growing, and nurturing their marketing organization in tandem with business growth. Get ready for some winning wisdom from these three CMOs:

What You’ll Learn in This Episode 

  • How 3 different CMOs structure their marketing team 
  • How to connect remote workforces 
  • Recruiting and retention tactics

Renegade Marketers Unite, Episode 323 on YouTube 

Resources Mentioned 

Time-Stamped Highlights 

  • [3:01] Melissa Goldberger: United Nations to CMOing  
  • [4:27] SafeBreach’s marketing team   
  • [6:35] When SDRs report to marketing  
  • [8:21] Connecting SafeBreach remotely  
  • [10:40] James B. Stanton: Laser-light Instruments to CMOing  
  • [12:34] Empyrean’s marketing team   
  • [15:10] Are 7 direct reports too many?  
  • [18:18] Connecting Empyrean remotely   
  • [20:51] Jamie Walker: Door-to-Door Sales to CMOing  
  • [22:59] Keyfactor’s marketing team   
  • [24:26] Bring in an executive coach… while things are good!  
  • [26:18] College athlete = better time management   
  • [28:33] Connecting Keyfactor remotely  
  • [30:47] CMO Huddles thoughts  
  • [33:20] Retention!   
  • [38:35] Recruiting!  
  • [43:23] Tips for building a stronger marketing team    

Highlighted Quotes

“Our structure is really aligned to the growth of our sales team.” —Melissa Goldberger @safebreach Share on X 

“Step out of the way and let each individual own certain areas.” —Melissa Goldberger @safebreach Share on X 

“What’s really important for me and for all of us on the team is to create clear roles & common goals. I like it because it rhymes, but it also works really well when thinking about how to set up a team.” —@stantonibus @empyreanbenefit Share on X 

“Let your team drive their own destiny. When you have that kind of attitude as a manager, you'll find that your team always steps up and is grateful for the chance to thrive on their own.” —@stantonibus @empyreanbenefit Share on X “Really focus on how your team is growing as you add more people, how that team dynamic changes, the communication style.” —Jamie Walker @Keyfactor Share on X

“Make sure that you're investing the time to understand the different personalities and how everyone is inter-woven and everyone’s goals on the team.” —Jamie Walker @Keyfactor Share on X

Full Transcript: Drew Neisser in conversation with Melissa Goldberger, James B. Stanton, and Jamie Walker