The GenAI Reset: How to Simplify, Strategize, and Scale

Is your GenAI stack bloated, scattered, or underused? You're not alone.  

In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-paced, practical deep dive into what marketers are still getting wrong with GenAI—and how to fix it. You’ll also learn why Deep Research may be the most powerful feature you're not using. 

Plus, Nicole shares how ChatGPT helped her build a full keynote deck (including visuals!) and how to stay on top of hallucination risks in strategic work. 

What You’ll Learn 

• 3 common GenAI mistakes marketers make—plus one just for CMOs 

• Why most teams only need one core tool (and which Nicole ranks highest) 

• How to use Deep Research to analyze competitors, build strategy, and repurpose content 

• Why great prompting starts with generous context and a clear goal 

Want more?
Catch the rest of the conversation on the CMO Huddles Hub YouTube channel or click here: https://www.youtube.com/watch?v=XbdXnseUK-U    

Renegade Marketers Unite, Episode 454 on YouTube 

Resources Mentioned 

• CMO Huddles 
• NicoleLeffer.com 
• Foundations of GenAI for B2B Marketers course 
• Past episodes with Nicole 
  • The GenAI Genie: Unbottling Versatile AI Use Cases 
  • Coaching GPT: Pragmatic AI for B2B Marketers

Highlights

• [2:35] 3 (+1) common AI mistakes 
• [4:07] Stack simplicity: ChatGPT > 25 tools 
• [9:55] Context (how you prompt) is everything 
• [12:55] Don’t under or overestimate what AI can do 
• [20:28] Why team-wide GenAI access matters 
• [23:03] Deep research = full competitive intelligence  
• [27:46] Yes, Deep Research does hallucinate 
• [34:10] How Nicole used Deep Research to build a new presentation

Highlighted Quotes  

“Context is everything. The smarter the models get, the more important context becomes.” —Nicole Leffer

 Full Transcript: Drew Neisser in conversation with Nicole Leffer