6 AI Initiatives Worth Copying

Want to know the fastest path to sales team love? Try weekly, AI-generated competitive battle cards. One CMO shared: “We create a battle card every Thursday of a different competitor, send it in a consistent format now that Sales is ready for.” The kicker? Their best sales rep asked, “Can I forward this to all of my channel partners?”

One Huddler noted an interesting twist: “Our management doesn’t like it. They find it not nuanced enough.” But the salespeople love it, and they’re the ones winning deals. Sometimes the best tool is the one that gets used, not the one that makes managers feel smart.

Create a GPT trained on your CEO’s voice, preferences, and priorities. One CMO described the magic: “I’m recording it, it’s going straight into ChatGPT for a proposal on what the slide deck should look like… and the CEO is like, ‘This is amazing, spot on, exactly what I want,’ because it is exactly what she wanted.”

The same CMO explained, “I go back to those prompts and build on them.” Over time, you’re building an ever-improving model of executive thinking. No mind-reading required, no endless revision cycles, just unprecedented alignment.

Multiple CMOs reported using Lovable to create stunning website prototypes in days. One shared: “We used Lovable to reimagine our website… It’s an absolutely beautiful site now and we did it in a few days. However, we are now replicating the prototype in Webflow, because the Lovable site loads too slowly and has other back-end issues.”

Here’s the framework: Use AI builders for rapid prototyping, not production deployment. One CMO nailed the value: “What Lovable allowed them to do is prototype design and functionality and architecture really well.” Now you can show up with a working prototype instead of explaining your vision through wireframes.

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A Director of Advocacy and Community with zero coding background built a comprehensive brand hub in about a week using Lovable. One CMO explained: “She worked for a sports league before here, lots of event marketing, community marketing, and wasn’t well versed in ops or tech, so the fact that she did this is a testament to how easy it is to use.”

The hub included brand guidelines, color palettes, logo libraries, and AI-powered brand assistants for generating on-brand copy. When asked how long it took: “A week or so… And she wasn’t spending the whole week doing it.” A tool that would have cost tens of thousands of dollars, built in days.

AI can scrape publicly available information—job postings, compliance frameworks, technology stacks—and automatically trigger outbound sequences. One CMO described: “You look at what frameworks are on their website, what openings are on their website. If they don’t have the people or the frameworks, bingo, you start an outbound sequence.”

Tools like Clay are making this accessible without a data science team. One company reported decommissioning a six-figure 6sense account in favor of Apollo and Clay. Same outcomes, fraction of the cost, more control. That’s not just efficiency, it’s evolution.

Stop hiring entry-level marketers to do grunt work. One CMO articulated the shift: “The role of entry levels is changing… It’s not to do grunt work anymore. Give them a challenge and say, how can we do this faster?”

One CMO noted the generational shift: “Two years ago, conversations were ‘are you using the tools?’ Now they’re all showing me their vibe coding… It’s completely gone from ‘I’m an artsy-fartsy person’ to ‘here’s the coding thing I created.'”

The new interview question isn’t “What’s your GPA?” It’s “Show me your vibe coding projects.”

After three Huddles packed with AI success stories, here’s what I want you to remember: Yes, some CMOs are making impressive strides, but we’re still in the very early innings.

The beauty of AI tools is that they’re improving so rapidly that starting today puts you right in the game. Unlike traditional software implementations that require months of training and integration, you can spin up a custom GPT this afternoon, build a brand hub next week, or launch AI battle cards by month’s end. The barrier to entry isn’t knowledge or budget—it’s simply willingness to experiment.

So pick one of these six insights and try it this month. Not because you’re falling behind, but because the best way to understand AI’s potential is to get your hands dirty. Start somewhere. Start now. The learning curve is shorter than you think.