CMOs & GenAI: More Than Just Prompt Curious

Huddlers across the board are using GenAI to crank out first drafts—emails, blogs, social copy, even entire campaign structures. But no one’s letting the machines go live without a human holding a sharp metaphoric pencil. The most effective teams are layering prompts, building two-step editing workflows, and making sure the output reads like it came from someone you’d actually want to talk to.

As one Huddler shared, “We run the content through one GPT to write, then another to scrub it, removing everything from emojis to overused buzzwords. It’s our AI editor.” Another added, “AI gives us speed, but it’s our judgment that delivers quality.” It turns out, the best GenAI content still comes from people, just faster.

Visual creativity hasn’t been left behind. Many Huddlers are using MidJourney and ChatGPT to generate concept art, draft layouts, and directional images. One marketer creates rough visuals in ChatGPT to better align with designers before a single pixel is placed. Designers aren’t being replaced, they’re being freed from version-zero paralysis. 

One Huddler noted that while their design leader is still ramping up on GenAI tools, “just having MidJourney in the mix has accelerated our creative reviews.” Another said, “It’s not about final assets. It’s about faster alignment.” In other words, AI’s not replacing designers, it’s replacing design briefs.

Webinars, campaigns, and email flows are notorious for eating time. But one enterprising Huddler took a GenAI side project and turned it into a time-saving machine. Using Replit and HubSpot, they built a tool that creates entire campaign workflows—including all the emails, landing pages, and social ads—with a single input and one click.

The result? What once took three hours and multiple people now takes five minutes. Another Huddler chimed in: “It’s not just faster. The quality’s more consistent.” If this sounds like magic, it’s not. It’s just a CMO with a vision and the willingness to build the tool they need.

Forget static battle cards. Huddlers are building custom GPTs loaded with competitive intel, sales processes, objection handling, and persona-specific messaging. Now, when a salesperson says, “I’ve got a call with a frustrated IT buyer at 2 pm,” AI delivers the prep instantly.

One Huddler noted that their reps no longer panic-Slack engineers mid-call. Another said, “We created a GPT that talks like our CRO because it saves us three meetings.” This is sales enablement at the speed of conversation.

From customer support tickets to sales notes to product docs, Huddlers are using GenAI tools like Glean to unify fragmented internal knowledge. These systems connect the dots across departments, surfacing answers instantly and ending the game of Slack-tag.

One Huddler shared: “Before Glean, we’d spend hours trying to piece together what happened with a customer. Now, it’s all there: context, history, pain points.” Another added, “We’re not adding tools. We’re replacing chaos with clarity.” It’s internal alignment as a service.

Yes, this is happening. A handful of forward-thinking Huddlers are building digital twins of their CEO, CFO, and CRO, GPTs trained on transcripts, past quotes, and preferred language. These aren’t for public consumption; they’re internal tools to test messaging, prep board materials, or simulate exec reactions.

As one Huddler put it, “We don’t have to wait a week for feedback. We can ask, ‘How would our CEO say this?’ and get a decent answer in 10 seconds.” Another added, “It’s not perfect, but it beats going into a board meeting with crossed fingers.” GenAI isn’t just accelerating workflows; it’s enabling alignment and more persuasive conversations.

One of the most exciting use cases this month? Aggregating customer conversations from Gong, support tickets, and win/loss interviews, and using GenAI to analyze them at scale. Huddlers are using this input to build synthetic personas, surface pain points, and create content backed by actual voice-of-the-customer insights.

One Huddler called it their “customer truth engine,” noting that the AI highlights recurring objections and needs across hundreds of conversations. Another added, “It’s like talking to 1,000 customers at once without leaving your desk.” This isn’t just qualitative data, it’s generative empathy.

The best CMOs aren’t just using AI; they’re shaping it into a strategic advantage. They’re empowering teams, streamlining operations, and tuning into customers at scale. But they’re doing it with purpose, not panic.

And that’s what separates the prompt curious from the AI power players 🐧💜

✍️ Content & Editing

• ChatGPT – Drafts, refines, and ideates across use cases
• Zapier – Automates multi-step GenAI workflows
• Jasper – AI copywriting with brand voice control
• Replit – Code sandbox used to build automation tools

🎨 Visual Creation

• MidJourney – AI-powered image and concept generation
• ChatGPT (Vision + Prompts) – Directional imagery for designers

📢 Sales Enablement & Custom GPTs

• Custom GPTs (via OpenAI & Claude) – Tailored bots trained on internal IP
• Gong – Call transcription for persona development & insight mining

🧠 Knowledge Management

• Glean – Enterprise AI that connects docs, comms, tickets, and more
• Notion AI – Summarizes and organizes internal knowledge