Like it or not, Facebook is no longer the “free” community mecca that marketers with a guerrilla mentality fervently embraced years ago. As of March 2014, only a meager 1 in 20 of your Facebook fans are likely to see your precious posts. To reach the other 19, you’ll have to pay the Zuckerberg. So what’s a thrifty and socially savvy tactician to do now? Read on.

If you’ve been waiting for the year of mobile–forget about it–we are officially declaring this the Mobile Century. Internet usage on mobile devices now exceeds that of fixed machines, global mobile ad sales will top $20 billion this year and ads on tablets now convert at a higher rate than laptops.

For marketers, the implications of a mobile universe are far-reaching. Growing mobile device usage ...

Before the Olympics fade from your memories, we want to call your attention to the skiing aerialists, whose death defying leaps, mid-air gyrations and improbable landings inspired these five lessons for content marketers looking to ramp up their game.

Last year at this time, Oreo captivated the Twitterverse with its “Dunk in the Dark” tweet during the Super Bowl blackout. Since then, the notion of real-time marketing (RTM) has been championed by some as a discipline unto itself and something that’s not to be tried by the faint of heart. And while we agree with the latter, this newsletter will focus on the former, explaining how RTM ...

If 2013 taught us one lesson, it is that social media is an amorphous free radical that defies easy categorization or one-size-fits-all approaches. Looking ahead, marketers would be wise to expect more change and adapt accordingly, exploring new opportunities while optimizing current approaches. To that end, here are five key trends that will help you get social in 2014.

Renegade recently had the pleasure of sponsoring The CMO Awards, an event that brought together many of the most accomplished marketers in the country. In addition to presenting the Innovation Award, Drew had the exacting task of moderating the pre-dinner roundtable and interviewing 17 of the award winners before The CMO Club’s swankiest gala to-date. It was heady stuff for us, and now it’s our turn to give ...

October was a thrilling month for us Renegades, rich with treats (new clients) and tricks gleaned from a broad range of conferences. Never stingy with our counsel, here is a new batch of insights we bagged just in time for Halloween.

As we park our little and no-so-little kiddies back at school, it seems like a good time to reflect on some of things we’ve learned over the summer.

Like a new bride, influencer marketing is suddenly getting fresh attention from brands, agencies and service providers alike. But talk to practitioners and they will tell you that building successful programs takes a highly concerted effort — not unlike that required for a fruitful marriage.