In social media, pictures are becoming a decisive means of gaining competitive advantage, freeing up marketers to tell their stories without a thousand words. Images are the new black when it comes to sharing ideas. Here are five quick ways you can capitalize on this trend and do what we like to call the “pic and roll.”

We recently conducted a Social Media Fitness Study and found the average company scored a 52 out of 100. Clearly, there is room for improvement and here are 10 suggestions on how to become socially fit. FYI, like physical fitness, It takes tremendous discipline and the commitment to achieving results over time, not overnight.

With the conversion of all Facebook brand pages to the Timeline format just a few days away, Zuckerberg & Co. have thrown down the gauntlet. While there are some nice new features, on balance, Facebook is fast becoming a “pay to play” arena and, in the process, forcing all brands to rethink their Facebook strategy.

According to the National Library of Medicine, presbyopia is a condition in which the lens of the eye loses its ability to focus, making it difficult to see objects up close. We have noticed lately that many are also at risk for social presbyopia, in which the rapid pace of change and innovation in social media obscures the genuine opportunities that still await farseeing marketers. Here are a few ...

We love apps. In fact, there’s a bit of competition at Renegade to discover the latest winner. Of course, we’re not alone in our app addiction – last month, Google announced the 10 billionth download of Droid apps, while Apple reached 18 billion downloads back in October. That’s a lot of apps to love.

Needless to say, not all of these apps merit their download: only a ...

Wow, 2012 is almost upon us. Before the New Year arrives, please join us in a toast of sorts, first by taking stock of what you’ve accomplished in 2011 and then by plotting out a few bold resolutions for 2012.

Being a great communicator was never easy. But now, with your audience likely to have a mobile device in hand and real-time access to multiple social channels, the challenges have ramped up to 2.0 as well. Here are six tips for public speaking in the social media era.

Given the painfully premature end to this Yankee season, we stalwarts have no choice but to look ahead to next year. Fortunately for you, we decided to shift the focus from baseball by asking a diverse team of marketers what would be in their 2012 playbooks. Here are five hits if not home runs you might want to consider:

Assuming your summer reading list was bursting with epic novels, we thought you might have missed some of Drew’s nearly epic articles. Just in case, we offer “cliff notes” below along with links to the real deals. Enjoy.