With 86% of business people now using social media to help them make business decisions and at least 70% of companies including social media in their marketing mix, it’s safe to say this one time sideshow has gone mainstream. Not surprisingly, more and more companies are entering the fray, some hoping to topple the leaders, others to secure healthy niches. Here’s a quick reality check on a few of ...

Even the hardcore M.O.S.T. (members of the social tribe) are beginning to feel some form of social media fatigue— overwhelmed by the daily inflow of content not to mention the presumed need to create and respond accordingly. To fight this fatigue, here are a few suggestions:

Social media mistakes abound, some minor, others calamitous, but all offering guidance for those who choose to learn from them. Here are five more that we encourage to you to avoid.

Experience is a great teacher but why not learn from the mistakes of others and save yourself the trouble? Here are 5 of the 10 most common mistakes we’ve seen a lot of lately in the wily world of social media.

Even if you’re a veteran, making the most of Twitter is an ongoing challenge. Tweets seem to flow by the billions like water drops in the rain forest, drowning some and nourishing others. Dealing with this daily deluge, we’ve received many questions about Twitter, a few of which we’ve answered below.