Forrester’s Transformative B2B Marketing Playbook
PODCAST
March 22, 2024
GUEST:
Matt Selheimer,
VP & Research Director, B2B Marketing Executives, Forrester
In the ever-evolving rodeo we call “B2B marketing,” CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead...