Resources - aka Story Hub | Renegade Marketing

The A to Z Guide to B2B Brand Storytelling

BLOG

July 25, 2023

In the intricate world of business-to-business (B2B) marketing, storytelling has emerged as a potent tool for establishing meaningful connections with customers, setting your brand apart from competitors, and propelling business growth. This comprehensive guide will delve into the art and science of B2B brand storytelling, exploring its importance and providing practical strategies for its effective implementation. The Power of Storytelling...

Smiling marketing professional discusses a data report with a colleague.

The 1-2-3 Guide to Data Driven Marketing in B2B

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July 25, 2023

Is your business executing data-driven B2B marketing? If not, the time is now to do it. Data enables you to optimize your marketing strategies and boost your results in every area—lead generation, campaign performance, conversion rates, engagement, and more. Plus, it’s becoming a competitive imperative. Companies in every industry are leveraging data in their B2B marketing strategies to automate and...

How to Name Your B2B Business Brand

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July 25, 2023

Figuring out how to name your business brand is crucial for establishing your brand identity and attracting customers. A well-thought-out and memorable name can differentiate your brand from competitors, convey your brand values, and leave a lasting impression on potential clients. But selecting the perfect name can be a daunting task. In this article, we will explore some key considerations...

The Revenue Acceleration Playbook

PODCAST

July 21, 2023

GUEST:
Brent Keltner,
President, Winalytics LLC

What is a surefire way to snuff out any interest from a potential B2B buyer? A product pitch. Unfortunately, our brains are wired to pitch, so it’s going to take a collective effort and a lot of practice to rewire...

The A to Z Guide to Brand Sentiment Analysis

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July 20, 2023

Brand sentiment describes how your customers and the public at large view your B2B brand, and it plays a huge role in how well you’re able to generate leads, win customers, and grow your business. Without a strong understanding of your company’s public perception and the ability to manage it effectively, your success is left to the whims of what...

Employees at a B2B tech PR agency work together to build a client’s strategy.

Choosing the Best B2B Tech PR Agency to Partner With

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July 20, 2023

Tech is one of the most competitive B2B industries, and establishing a strong market presence is crucial for every B2B technology company. Effective PR plays a vital role in building brand awareness, enhancing credibility, and driving business growth. However, navigating the complex world of PR can be daunting, especially for B2B tech companies with specialized needs. This is where partnering...

Renegade Resources

The A to Z Guide to B2B Brand Storytelling

The 1-2-3 Guide to Data Driven Marketing in B2B

How to Name Your B2B Business Brand

The Revenue Acceleration Playbook

The A to Z Guide to Brand Sentiment Analysis

Choosing the Best B2B Tech PR Agency to Partner With