Resources - aka Story Hub | Renegade Marketing

Rashmi Vittal - Bill Strawderman - Julie Feller

So You Want to Lead a Brand Refresh

June 30, 2023

GUEST:
Rashmi Vittal - Bill Strawderman - Julie Feller,
CMOs, Productiv - GS1 US - U.S. Legal Support

To rebrand or to not rebrand, that is the question… in this episode of Renegade Marketers Unite! Three CMO guests join to share the strategic process behind a brand refresh, from how to know it’s time to rebrand, to how...

Professional team discussing their purpose-driven marketing strategy.

The Why and How of Purpose-Driven Marketing

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June 29, 2023

In today's socially connected world, customers are seeking more than just products or services from brands. They want to align themselves with companies that share common values with them. This shift in consumer mindset has given rise to purpose-driven marketing—a strategic approach that goes beyond traditional promotional tactics. Through purpose-driven marketing, brands can align their external communications around social causes...

Hands holding a superimposed 5-star symbol and happy face indicating customer satisfaction.

Net Promoter Score (NPS) Benchmarks in B2B: A Primer

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June 29, 2023

Net Promoter Score (NPS) is one of the most commonly-used business performance metrics—a simple and straightforward rating scale that helps businesses understand how well they’re serving their customers. But measuring the score isn’t enough to truly inform your future brand strategy. To understand NPS in context, companies must put it into context using B2B Net Promoter Score benchmarks. We’ve created...

Company CMO talking to her team about how to develop a marketing strategy

How CMOs Can Develop a Perfect Marketing Strategy

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June 29, 2023

As a Chief Marketing Officer (CMO), it's your responsibility to create and execute a marketing strategy that drives results for your organization. But where do you start? In this article, we'll walk you through how to develop a marketing strategy that consistently delivers. Step 1: Define Your Target Audience The first step in developing a marketing strategy is to define...

12 Takeways from Forrester’s B2B Summit

NEWSLETTER

June 2023

I know where I want to be May 5th, 2024, how about you? For me, it will be Austin again for the Forrester B2B Summit. I found this year’s to be remarkably valuable on multiple dimensions including insights, inspiration, and introductions to both new and old friends. I had forgotten how exhilarating it can be just to get out of one’s bubble and think about big ideas.

Brand Extension in B2B: 3 Under-the-Radar Insights

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June 27, 2023

Brand extension occurs when companies use their existing brand and reputation to launch new products, gain a new customer base, or enter a new market outside of their current offerings. Some of the world’s now-largest and most recognizable brands — think Amazon, Apple, GE, and the like — have attained their current positions at the top of multiple markets by...

Renegade Resources

So You Want to Lead a Brand Refresh

The Why and How of Purpose-Driven Marketing

Net Promoter Score (NPS) Benchmarks in B2B: A Primer

How CMOs Can Develop a Perfect Marketing Strategy

12 Takeways from Forrester’s B2B Summit

Brand Extension in B2B: 3 Under-the-Radar Insights