Renegade Resources

We definitely eat our own dog food at Renegade just as our mascot Louie likes to do. That means, we “sell through service,” consistently providing high-value content for B2B marketers absolutely free and without gates. In fact, we have so much good content (podcast, newsletter, blog, special reports & more) that it can be a bit overwhelming, so be sure to our search bar to find subjects of specific interest.

Smart Brevity: The Art of Saying More with Less

BLOG

October 28, 2024

In today’s attention-starved business environment, the ability to communicate clearly and concisely can make or break a CMO’s success. Roy Schwartz, co-founder of Axios and Axios HQ and co-author of Smart Brevity, joined a CMO Huddles Career Huddle to share powerful insights into transforming corporate communication. His techniques, once used to revolutionize digital news delivery at Axios, are now helping...

Disrupt or Be Disrupted: Big Ideas for 2025’s CMOs

PODCAST

October 25, 2024

GUEST:
Drew Neisser,
Penguin-in-Chief, CMO Huddles

In this special Drew-on-Drew episode of Renegade Marketers Unite, Drew Neisser sits down with… himself, to tackle the biggest marketing questions for 2025. From AI’s takeover to the comeback of in-person events, Drew wrestles with the trends that will shape...

5 Debatable Budgeting Questions for 2025

NEWSLETTER

October 2024

For many CMOs, October is the most important month of the year. Not because of Halloween (although who doesn’t like a costumed block party with candy?). Not because pumpkins become prominent or the leaves start to change. October is the month most CMOs prepare, present, and seek approval for their 2025 budget.

Not surprisingly, our October Huddles on budgeting are typically the best attended. We cover lots ...

Reimagine GenAI: Creative Applications Beyond Efficiency

PODCAST

October 18, 2024

GUEST:
Jenny Nicholson,
Founder, Queen of Swords

What if AI could do more than save time—what if it could engage employees, excite customers, and inspire creativity? In this episode of Renegade Marketers Unite, Drew Neisser chats with the inventive Jenny Nicholson to uncover how B2B marketers can...

Allyson Havener - Sheri Chin - Jakki Geiger

A CMO Guide to Moving Up Market

PODCAST

October 11, 2024

GUEST:
Allyson Havener - Sheri Chin - Jakki Geiger,
CMOs, TrustRadius - Galileo Financial Technologies - Hazelcast

What does it take to move up market and start targeting the enterprise market? In this episode, host Drew Neisser is joined by Allyson Havener (SVP of Marketing at TrustRadius), Sheri Chin (CMO of Galileo Financial Technologies), and Jakki Geiger...

Marketing is Not a Gumball Machine

PODCAST

October 4, 2024

GUEST:
Jon Miller,
Co-Founder, Marketo & Engagio

Does your marketing strategy rely on short-term fixes and MQL targets? This episode will show you why it’s time to return to a deeper, more sustainable approach. Drew Neisser sits down with Jon Miller to tackle the tough questions, like...

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