Resources - aka Story Hub | Renegade Marketing

Female executive running a CEO leadership development workshop.

Leadership Development for CMOs: The Path to the Top

BLOG

June 20, 2023

The role of Chief Marketing Officer (CMO) has evolved in recent years to have a wider strategic impact on organizations, and it’s still changing dynamically as the business world does the same. Leadership development for CMOs is becoming essential to meeting these changing demands. CMOs are now tasked with not only developing brand messaging and campaigns but also understanding the...

B2B Brand Development: The Definitive Guide

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June 20, 2023

Building a strong B2B brand is critical to the success of any business, and this is especially true for B2B companies. A strong brand can differentiate you from competitors, build trust with customers, and help you achieve your business goals. In this definitive guide, we will explore what brand development means for B2B companies, the key components of brand development,...

Two colleagues work together on building their company’s content marketing strategy framework

Developing Your Content Marketing Strategy Framework

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June 20, 2023

Are you launching a new content strategy? Struggling to see results from your current content marketing efforts? Looking to improve upon existing progress? In any case, a content marketing strategy framework can be the key to unlocking new content ROI potential. By centralizing the key components of your strategy, you’ll have a one-stop-shop reference for monitoring content marketing KPIs, making...

Generative AI Tools for B2B Productivity

PODCAST

June 16, 2023

GUEST:
Cathy McPhillips,
Chief Growth Officer, Marketing AI Institute

This episode was brought to you by AI (with a healthy dose of human oversight, of course). Descript. Otter. ChatGPT. These are just a few of the generative AI tools that are helping simplify the tedious and clear the way...

business colleagues working on b2b service branding

How to Go About Branding Your B2B Service

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June 15, 2023

Great B2B service branding can make all the difference. But what exactly is service branding, and why is it so crucial? At its core, service branding is the process of creating a unique identity for your business that sets it apart from competitors and connects with your target audience. In the B2B world, where decisions are often driven by logic...

How To Create a Brand Identity for a B2B Audience

BLOG

June 15, 2023

You might invest hours into coming up with a great company name, logo, and tagline. However, this work is just the beginning of establishing your B2B brand identity. Your brand’s identity is the personality you project when selling yourself to other businesses, the sum of your parts. Though it may seem to be less necessary than other day-to-day operations, crafting...

Renegade Resources

Leadership Development for CMOs: The Path to the Top

B2B Brand Development: The Definitive Guide

Developing Your Content Marketing Strategy Framework

Generative AI Tools for B2B Productivity

How to Go About Branding Your B2B Service

How To Create a Brand Identity for a B2B Audience