
Shaping Brand Perceptions in B2B for Max Impact
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June 1, 2023
Brand perception plays a crucial role in shaping customer decisions in the B2B world. The way a potential client perceives a brand influences their trust, and a staggering 81% of buyers say they must trust a brand in order to make a purchase. In other words: Brand perception can make or break your ability to close deals. The good news...