Oh FUD, Say Goodbye to Fear-Based B2B Marketing
PODCAST
June 4, 2021
GUEST:
CMO Kevin Sellers - CMO Dan Lowden,
CMO Armen Najarian, Ping Identity - HUMAN - RSA Security
FUD, you ever heard of it? No, not Elmer Fudd, the Looney Toon set on hunting that wascally wabbit Bugs. We’re talking about FUD, the acronym for Fear, Uncertainty, and Doubt, a marketing tactic that focuses on the dangers customers...