B2B Virtual Events Done Better
PODCAST
February 12, 2021
GUEST:
CMO Mandy Dhaliwal - CMO Paige O'Neill,
CEO David Fischette, Dell Boomi - Sitecore - Go West Creative
In-person events have always been gold for B2B brands. Accounting for 10-50% of B2B marketing budgets in 2019, B2B marketers relied on physical events as a massive revenue source, effectively filling the funnel with leads, closing deals, and extending customer...