
13 Fresh Ingredients for a Healthier B2B Customer Contact Database
BLOG
May 21, 2025
As any good baker knows, quality ingredients make all the difference between a spectacular soufflé and a flat disappointment. The same principle applies to your B2B marketing efforts. Your customer contact database (CCD) is the primary ingredient in every campaign you bake up. Unfortunately, a fresh-from-the-oven report from Repetitos and Boomerang reveals that most B2B companies are working with stale,...