Admittedly, I’m a biased blogger. I love big ideas. And I am more than happy to celebrate big ideas even if my agency had no hand in creating them. Think of it as a form of largesse. Or jealousy. Either way, Revlon’s “Love is On” campaign meets all of my criteria for a big idea: 1) It’s emotional. What’s more emotional…
Category: Social Media
CMO Insights: Drilling into Content Marketing
Hu-Friedy is a mouthful of a brand name which may or may not have been on the mind of Hugo Friedman when he founded his dental instrument company back in 1908. More than a century later, Hu-Friedy is a global leader in its category and yet, quite remarkably still completes 80% of the manufacturing process by hand. According to their website, “they meticulously…
Happy Employees = Happy Customers
Sometimes a single blog post can’t span the breadth of what I’ve learned from a particular CMO. This is definitely the case with Steven Handmaker, CMO at Assurance, winner of The CMO Club Leadership Award who also joined me for the opening panel at Incite’s Content Marketing Summit. While the interview below focuses on his approach to leadership, it doesn’t cover what…
CMO Insights: How to Score with Content Marketing
Content marketing is one of those things that is easy to talk about yet extremely hard to get right. It’s not enough to have a clear strategy although that is essential. It’s not enough to tell compelling stories across a wide range of platforms. Even with paid media driving views and influencers adding their audiences, there is no guarantee that your…
Gearing up for Gen Z: The #Selfie Generation?
Just when you’d thought you’d wrapped your marketing minds around millennials, along comes Gen Z to really mess with your head. Born between 1996 and 2013, the oldest part of this group is just now entering college, wreaking havoc with their multi-tasking mobile mindset and no doubt, creating huge challenges for the marketers trying to engage with them. One such…
Getting B2B Content Marketing on the Payroll
I’m on the phone the other day with my friend John Hall of Influence & Co and casually ask, “Do you know any Chicago-based wizards of content marketing that would be good panelists?” [My inquiry was anything but casual in that I’m emceeing the first day of Incite’s Content Marketing Summit and I’m a stickler for getting sharp and articulate panelists thus…
CMO Insights: Focusing on a Superior Customer Experience
Todd Merry is the CMO of Delaware North, a gigantic company that you many not have heard of but have probably interacted with. How is that possible? Well, first here are a couple of key facts–Delaware North is privately held yet has revenues of more than $2.6 billion and has 55,000 employees worldwide. Those employees work around the globe at venues like the…
How Dell Tackles Social Customer Service
Social customer service is becoming more important to a company’s success than ever before. What was once primarily used as an opportunity for good PR and marketing strategies is now an integral piece of the customer service puzzle. When a company publicly engages with their customers via social it shows their followers they are not afraid to openly discuss any…
Elemental Redux: Real Time Marketing
Quite honestly, I’ve been neglecting TheDrewBlog as I wrapped up my first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing. Which, of course, it’s not without irony since one of the mandatories to effective blogging (that I prescribe to others in the book) is consistent output not to mention the fact that TheDrewBlog has been the wellspring for most of the book! That…
CMO Insights: Bringing Passion to NASA Social Media
Putting aside TV’s Big Bang Theory, America is not exactly into science. We celebrate sports stars over scientists, rock ‘n rollers over researchers and movie starts over mathematicians. It shouldn’t be a surprise therefore that our teenagers rank #36 in the world in their understanding of math and science. One could link this to a broader trend towards anti-intellectualism and the…