This is the last but not least of my interviews in preparation for our panel called Why CMOs Won’t Invest More in Social Media at The Social Media Shake-up. This time, Bill Koleszar, CMO at American Family Care, gives me the prescription for overcoming his primary marketing challenges which currently exclude social media. That’s not to say Bill doesn’t see social playing…
Category: Social Media
Social Media Still Works Wonders for Media Brands
Talking to Scot Safon, the former CMO of The Weather Channel, about social media is like revisiting a day at Disneyworld with a nine-year-old. Bursting with enthusiasm, they can’t possibly tell you fast enough all of the things they enjoyed, rarely recollecting the negatives while maintaining an unabated commitment to revisit the newest attractions as soon as possible. That said, Safon’s enthusiasm…
Cause Funding + Prepaid (+ Social?) = WeCareCard
Next week at the Social Media Shake-Up, I have the privilege of moderating a panel called Why CMOs Won’t Invest More in Social Media. Based on our pre-panel discussions, it should be a lively conversation featuring three terrific CMOs: Katharine Mobley of WeCareCard, Scot Safon formerly of The Weather Channel and Bill Koleszar of American Family Care. Why this panel? From…
Going Long with a Shorty Winner: TD Bank
In the five years since I first wrote about The Shorty Awards, social media has evolved from a quirky playground for the adventurous to a disciplined practice for any serious marketer. This change is evident both in terms of the size of the brands competing for the awards as well as the quality of the applications. The case in point for this…
CMO Insights: Driving Creativity Throughout Your Marketing
Does form follow function in the digital world? Many brands are starting to say “yes,” as they turn increasingly often to emerging media to not only deliver their story, but also to enhance it. For luxury car brand Audi, this meant using emerging platforms to tell a story in a way that’s culturally relevant to their audience and on a…
CMO Insights: Putting Innovation to Work – Part 1
What does it take to get inducted into the CMO Hall of Fame? Infinite curiosity and, apparently, some ecological know-how. Beth Comstock of GE is a rarity in the clan of CMO’s, an innovator who doesn’t try to come up with the ideas herself, a leader who seeks insights from startups and a explorer who thinks “the journey is never done.” Oh and did…
CMO Insights: Getting Off to a Great Start
Four brands, united in a global mission to bring fashion to those in need. It’s no superhero tale, it’s just another day in the life for Miki Racine Berardelli, CMO of clothing company Chico’s. Miki isn’t the kind to shy away from a challenge; in fact, she picked this job so she could juggle all the different responsibilities of a…
CMO Insights: Email Excellence
No one said being a CMO is easy. In Jeff Goodby’s recent post on Forbes.com he encourages CMOs to be bold and move fast given a likely tenure of 45 months describing their position as follows: You’ve got some big fish to fry. The CMO’s job responsibilities have expanded like a dumped-out bowl of TUMS. You are now responsible not…
Smartphone Killed the DSLR
When thinking about the fate of the camera business to frame my conversation with Matt Sweetwood, President of Unique Photo, my mind jumped to the song “Video Killed the Radio Star” thinking it should be rewritten to say “Smartphone Killed The DSLR.” This led to a YouTube search which landed me on the very cool video below. What I like about the…
CMO Insights: Innovative Marketing
The job of the detective is to not simply to take the facts as they appear but instead to dig for hidden clues and ultimately reassemble these into a cohesive fact-based narrative of what actually happened. With this in mind, I would propose that Mayur Gupta, the Global Head of Marketing Technology and Innovation at consumer goods giant Kimberly-Clark, is the Sherlock…