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Have You Seen My Hat?
While last Sunday’s GRAMMYs showcased some amazing helmets and hats that you will surely see on the street this year, brands took this opportunity in the social space and reacted promptly by claiming rights to the most wanted prize – Pharrell Williams’ oversized hat. During big events like this, marketers jump on the opportunity to make funny content and gain brand exposure.
Here are some brilliant brand tweets that might inspire you for the next big event, such as the Oscars on March 2.
Hey @Pharrell, can we have our hat back? #GRAMMYs
— Arby's (@Arbys) January 27, 2014
Arby’s certainly was the secret sponsor behind the hat.
@Arbys I think that might be my hat actually @Pharrell #GRAMMYs <|;') X < #OnlyYou
— Smokey Bear (@smokey_bear) January 27, 2014
Or maybe it was Smokey Bear’s.
Thanks @Pharrell for a memorable #GRAMMYs night. Only you can prevent wildfires. http://t.co/o0OQ2rH4FQ @smokey_hat pic.twitter.com/HWTqbnuEU6
— Smokey Bear (@smokey_bear) January 27, 2014
They looked pretty good together.
.@pharrellhat how embarrasing we're wearing the same thing. #twinsies #mountie #MusicToYourNose pic.twitter.com/x2id16ndNR
— Gain Laundry (@Gain) January 27, 2014
Who knew laundry detergent could be a trendsetter?
Today's #fashion lesson: how to look good while wearing an enormous hat. Jan'57 @voguemagazine #grammys pic.twitter.com/xtqGx01fZQ
— Condé Nast Library (@CondeLibrary) January 27, 2014
Vogue revealed that it’s vintage style.
Thing we learned covering the #Grammys: His name is Smokey Bear, not Smokey THE Bear. http://t.co/777vy8QrdM pic.twitter.com/F1ZyEl32wy
— ELLE Magazine (US) (@ELLEmagazine) January 27, 2014
It’s officially on ELLE Magazine.
#GRAMMYs How did he get the Sorting Hat? pic.twitter.com/sFtL6djbxH
— Professor Snape (@_Snape_) January 27, 2014
Professor Snape wasn’t happy about the stolen Sorting Hat.
Pharrell's hat though. http://t.co/7n9JZqUnzf #Grammys pic.twitter.com/ogc48UsrYK
— Cosmopolitan (@Cosmopolitan) January 27, 2014
And then there is Pharrell-hat-inspired art, from Toy Story…
Pharrell and Daft Punk win together, as do their head coverings. #Grammys https://t.co/DA7F5ipX2B pic.twitter.com/32CoVyt8ov
— lizadonnelly (@lizadonnelly) January 27, 2014
To the New Yorker illustration.
Madonna was the "Quaker Oats Guy" at the #Grammys
http://t.co/QDFKszYzYj pic.twitter.com/yVsE6r3QLT
— HuffPost Lifestyle (@HPLifestyle) January 27, 2014
Finally, Quaker Man found his counterpart on the red carpet — now we know why he’s smiling.
To make a splash during the Oscars for your own brand, look out for celebrities wearing funky clothing, making funny faces in the audience, and their meme-worthy moments onstage and backstage. We know you love celeb-initiated memes like “Lawrencing” as much as we do!