Let’s face it, fellow marketers. Your job just got a lot harder. You used to build marketing plans around SEO. You optimized your content for Google, climbed the rankings, and called it a day. Now, thanks to generative AI and answer engines, the rules have changed. Forget single keywords. Forget link chasing. Welcome to the world of AEO (Answer Engine...
How to Stop Random Acts of Content and Start Fueling Revenue: B2B marketing leaders tell me the same story on repeat: “We build slick decks and elegant one-pagers, but Sales keeps using that ancient slide with the 2019 logo. Meanwhile, I’m drowning in last-minute requests.” Finding the sweet spot between ad-hoc support and repeatable, high-impact enablement is the modern marketer’s...
How to survive and thrive in the most challenging era for marketing leadership Being a B2B CMO in 2025 is like weathering a perfect storm. Between AI transformation, PE-driven expectations, and the perpetual demand for impossible results, marketing leaders are facing unprecedented challenges. Recently, Drew Neisser, founder of CMO Huddles and one of the foremost authorities on B2B marketing leadership,...
Drew Neisser offers 10 insights from the recent HumanX conference in Las Vegas. ...