In the age of AI, distrust, and disappearing attention spans, B2B tech buying has gotten a whole lot weirder. Fortunately, TrustRadius dropped a data-rich report that offers clarity amid the chaos. Here are 10 things every B2B CMO needs to know right now—served cold, like a penguin’s martini. 1. AI Doubters Are Now the Minority “In 2024, 68% of buyers...
Much like those first blooming flowers pushing through the soil, fresh marketing budget data has arrived to brighten our planning horizons. That's why we're so excited to share insights from the comprehensive "2025 B2B Marketing Benchmarks" report recently released by Benchmarkit. This research—conducted by Ray Rike, Jon Miller, Carilu Dietrich, and Bill Macaitis—analyzed data from 323 B2B technology companies, offering...
Drew Neisser offers 10 insights from the recent HumanX conference in Las Vegas. ...
Let's face it, fellow marketing leaders—we're living in interesting times. And by "interesting," I mean the kind where phrases like DEI and ESG have morphed from corporate aspirations into political grenades that can explode in your brand's face without warning. In my conversations with CMOs across industries, I'm hearing the same concerns: "How do we stand by our values without...
Mining hundreds of conversations with CMOs for insights and deploying my ever-reliable crystal ball, I compiled this list of accelerants for B2B marketing leaders. Let me know your favorites and what I missed. Leadership & Strategy Technology & Innovation Customer-Centric Growth Operational Excellence Emerging Trends What's on your list?...
In a revealing conversation on the Lee2B Marketing podcast, Drew Neisser sat down with host Lee Moskowitz to discuss the state of B2B marketing, the changing role of CMOs, and why marketing needs a fundamental reset in 2025. The wide-ranging discussion offered fresh perspectives on everything from community building to the core challenges facing modern B2B marketers. Learning from Penguins:...
The United States’ macroeconomic indicators appear robust. Since the beginning of 2024, the S&P 500, America’s main stock market index, has increased by 446 points, or 9.34%. The Federal Reserve has pushed back its initial cut in policy rates due to continued growth resilience and firmer inflation data. However, buried within this robust economic data is a different reality: an...
I recently witnessed the stock BitFuFu going public on Nasdaq. It was quite a show offering multiple lessons for B2B marketers. A show that Nasdaq reproduces about 500 times a year. And boy are they good at it. From the invitation to the parting pictures in Times Square, every moment is carefully orchestrated for maximum impact. And of course, all...