Underground Recession: The Hidden Strain on B2B CMOs

The United States’ macroeconomic indicators appear robust. Since the beginning of 2024, the S&P 500, America’s main stock market index, has increased by 446 points, or 9.34%. The Federal Reserve has pushed back its initial cut in policy rates due to continued growth resilience and firmer inflation data. However, buried within this robust economic data is a different reality: an…

The Ultimate Customer Onboarder – Nasdaq

I recently witnessed the stock BitFuFu going public on Nasdaq. It was quite a show offering multiple lessons for B2B marketers. A show that Nasdaq reproduces about 500 times a year. And boy are they good at it. From the invitation to the parting pictures in Times Square, every moment is carefully orchestrated for maximum impact. And of course, all…