By Elyse Flynn Meyer, Prism Global Marketing Solutions Content isn’t just king, it’s the currency of brand trust. But creating content alone isn't enough. To truly convert, your content marketing strategy must guide decision-makers through a value-driven journey, meeting them where they are and empowering them at each step. For marketing executives under pressure to deliver a return on investment...
By: Alan Gonsenhauser, CMO Coach and Founder & CEO, Demand Revenue, LLC Among companies in today's saturated, acquisition-obsessed market, there's an underlying truth few can see or want to admit: When it comes to financial results, quarterly earnings, even valuation spikes—they're all rear-view mirror indicators. The companies that will dominate their markets in the next decade aren't the ones that...
By: Grant Johnson, 6x Public and PE-backed CMO & Chief Marketing Officer of Chief Outsiders With tariffs and trade tensions increasing the odds of a near-term recession, it's more important than ever to increase marketing performance and the ROI of every marketing dollar spent. I created the Marketing Performance Index and Assessment in 2024 to help CMO’s and their organizations...
In today’s competitive B2B environment, customer retention is just as critical as acquisition. While marketing and sales teams focus on bringing in new clients, keeping existing ones engaged requires a different approach. Many businesses underestimate the role customer experience (CX) plays in reducing churn, yet research consistently shows that companies delivering exceptional CX see higher retention rates and increased revenue....
By Elyse Flynn Meyer, Prism Global Marketing SolutionsCMO Huddles Partner Inbound marketing has proven to be a powerhouse for B2B organizations. Companies can build trust, generate leads, and ultimately drive growth by attracting potential customers through valuable content and creating genuine connections. However, achieving meaningful results requires a strategic approach and a commitment to evolving practices. Here’s a detailed blueprint...
When pitching a product or service, evaluating the role of media is crucial to the success of the campaign. Public relations campaigns are often launched to expand reach, increase awareness or drive engagement with a brand. Since media is where consumers and businesses engage the most, media analysis becomes an essential tool to measure the success of the campaign. Here’s...
"In theory, there is no difference between theory and practice. In practice, there is." This statement, attributed to Yogi Berra—one of the 20th century’s greatest thinkers—feels especially relevant when discussing the Chief Marketing Officer (CMO) role today. In theory, the head of marketing reports directly to the CEO and drives corporate strategy. In practice, this is not always the case....
NEW YORK — Dec. 12, 2024 — New research from CMO Huddles, the only community of marketing leaders dedicated to inspiring B2B greatness, has revealed a troubling trend in B2B marketing: The over-reliance on demand generation (demand gen) is creating a "death spiral" that threatens the long-term success of marketers and their businesses. The survey, which polled several hundred B2B...
99.6% of B2B CMOs face one common challenge: TIME. As in, too much time in meetings and no time for strategic thinking (or a personal life). Knowing how to get the most out of your hours and minutes, while managing the fine line between big-picture planning and the nitty-gritty daily grind, can truly make or break how well you rock...
2023 was a tumultuous year for B2B marketers, with significant financial obstacles leading to budget cuts more severe for B2B companies compared to B2C firms. This economic climate prompted a cautious approach among business buying committees, leading them to be hesitant about engaging with new vendors. In response, B2B marketers displayed resilience by creatively adapting to limited resources, focusing on...