How to survive and thrive in the most challenging era for marketing leadership Being a B2B CMO in 2025 is like weathering a perfect storm. Between AI transformation, PE-driven expectations, and the perpetual demand for impossible results, marketing leaders are facing unprecedented challenges. Recently, Drew Neisser, founder of CMO Huddles and one of the foremost authorities on B2B marketing leadership,...
By Janet Sifers, B2B SaaS Marketing Leader Acquisitions are one of the fastest ways for B2B SaaS companies to expand their portfolios, accelerate roadmaps, and enter new markets. Yet many acquisitions fail to meet expectations. Some never deliver the value outlined in the business case. Others actively harm customer experience and brand equity for both companies. The core issue is...
by Robert M. Wright, Partner, Firebrick Growth efficiency is back. Just cutting costs won’t be enough. A strategic retreat of marketing and sales will improve burn rate, but mortgages your future to your competitors. We find ourselves competing in crowded markets, too many desparate vendors chasing fewer sales cycles. At the same time, a new generation of AI-native solutions will...
By: Grant Johnson, 6x Public and PE-backed CMO & Chief Marketing Officer of Chief Outsiders In previous blogs, I discussed fast ways for CEO’s to assess relative marketing performance, and covered proven approaches to improving six industry benchmark-based Key Performance Indicators (reach, share, engagement, loyalty, pipeline, and progression) that can boost overall marketing effectiveness. Today, I'm going to review some...
As any good baker knows, quality ingredients make all the difference between a spectacular soufflé and a flat disappointment. The same principle applies to your B2B marketing efforts. Your customer contact database (CCD) is the primary ingredient in every campaign you bake up. Unfortunately, a fresh-from-the-oven report from Repetitos and Boomerang reveals that most B2B companies are working with stale,...
B2B buyers no longer tolerate clunky, outdated online experiences. They expect the same speed, convenience and personalization found in B2C ecommerce – but with the added complexity of bulk ordering, negotiated pricing and procurement system integration. Companies that fail to refine their ecommerce platforms risk losing customers to competitors that offer a more seamless, efficient purchasing journey. To drive conversions...
By Elyse Flynn Meyer, Prism Global Marketing Solutions Content isn’t just king, it’s the currency of brand trust. But creating content alone isn't enough. To truly convert, your content marketing strategy must guide decision-makers through a value-driven journey, meeting them where they are and empowering them at each step. For marketing executives under pressure to deliver a return on investment...
By: Alan Gonsenhauser, CMO Coach and Founder & CEO, Demand Revenue, LLC Among companies in today's saturated, acquisition-obsessed market, there's an underlying truth few can see or want to admit: When it comes to financial results, quarterly earnings, even valuation spikes—they're all rear-view mirror indicators. The companies that will dominate their markets in the next decade aren't the ones that...
By: Grant Johnson, 6x Public and PE-backed CMO & Chief Marketing Officer of Chief Outsiders With tariffs and trade tensions increasing the odds of a near-term recession, it's more important than ever to increase marketing performance and the ROI of every marketing dollar spent. I created the Marketing Performance Index and Assessment in 2024 to help CMO’s and their organizations...
In today’s competitive B2B environment, customer retention is just as critical as acquisition. While marketing and sales teams focus on bringing in new clients, keeping existing ones engaged requires a different approach. Many businesses underestimate the role customer experience (CX) plays in reducing churn, yet research consistently shows that companies delivering exceptional CX see higher retention rates and increased revenue....