“In theory, there is no difference between theory and practice. In practice, there is.“ This statement, attributed to Yogi Berra—one of the 20th century’s greatest thinkers—feels especially relevant when discussing the Chief Marketing Officer (CMO) role today. In theory, the head of marketing reports directly to the CEO and drives corporate strategy. In practice, this is not always the case….
NEW YORK — Dec. 12, 2024 — New research from CMO Huddles, the only community of marketing leaders dedicated to inspiring B2B greatness, has revealed a troubling trend in B2B marketing: The over-reliance on demand generation (demand gen) is creating a “death spiral” that threatens the long-term success of marketers and their businesses. The survey, which polled several hundred B2B…
99.6% of B2B CMOs face one common challenge: TIME. As in, too much time in meetings and no time for strategic thinking (or a personal life). Knowing how to get the most out of your hours and minutes, while managing the fine line between big-picture planning and the nitty-gritty daily grind, can truly make or break how well you rock…
2023 was a tumultuous year for B2B marketers, with significant financial obstacles leading to budget cuts more severe for B2B companies compared to B2C firms. This economic climate prompted a cautious approach among business buying committees, leading them to be hesitant about engaging with new vendors. In response, B2B marketers displayed resilience by creatively adapting to limited resources, focusing on…
Written By Daniel Martin, chief editor at Altitude Marketing. Gone are the days of manufacturing industries employing offline tactics such as word-of-mouth, referrals, trade shows, and sales calls. To stay relevant, it’s absolutely essential that manufacturers craft marketing strategies that cater to their audience. Millennials, the new bosses, are the key decision-makers now. Those born between 1997-2012 find it easier…
Renegade Marketing: A Practical Guide to B2B Marketing Written by Petra Bajdek, Student at Bentley University | August 2023 In the book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, marketing influencer and founder of CMO Huddles, Drew Neisser, explores the keys to successful business-to-business (B2B) marketing through a series of anecdotes shared by leading Chief Marketing Officers (CMOs)….
Written By Nicole Leffer, CMO AI Advisor, with the assistance of ChatGPT Plus. While AI tools promise to revolutionize marketing efficiency and quality, they are often met with skepticism or outright refusal. I often encounter a sentiment that sounds like this: “Generative AI models like ChatGPT can’t capture human nuance or drive thought leadership.” But let’s shift the perspective—it’s not…