85% of organizations offer AI training. Almost none of them are doing it well. Phyusion's Samantha Stark on what's actually blocking AI adoption, with a four-part strategy that changes it. Quick summary: An AI adoption strategy isn't a tool rollout. It's a change management campaign. The organizations winning at AI have four things in common: Everything else is random acts...
Most GTM teams are drowning in data but still operating out of sync. HG Insights CMO Scott Gordon runs his revenue engine on the same account intelligence platform he brings to market. Here's what a customer-zero approach actually looks like in practice. Three feet of snow. A last-minute pivot to Zoom. And somehow, a screen full of CMOs deeply engaged,...
Get the positioning pre-work wrong, and no amount of brilliant strategy will save you. Quick summary: Seven questions most B2B CMOs skip before starting a positioning project. Get them wrong and you won't end up with bad positioning. You'll end up with no positioning at all. Most B2B positioning projects fail before the first workshop. Not because the strategy is...
For 20 years, B2B marketers built systems to bring buyers to them. Jeff Pedowitz, President and CEO of The Pedowitz Group, on why that model is changing and what replaces it. Quick summary: AI experience optimization, or AXO, is the next frontier for B2B marketers. Buyers are using ChatGPT, Claude, and Perplexity to research and shortlist vendors before visiting any...
Most companies have a tagline. Few have a position. Ellie Victor, CEO of ZOOM Marketing, on the discipline that separates category leaders from everyone else. Quick Summary Here is a fast diagnostic you can run tomorrow. Hand index cards to your leadership team. Ask each person to write down two things: What category the company is in, and what they...
At CMO Huddles Strategy Labs across the East Coast, Amanda Kahlow challenged marketing leaders to rethink go-to-market from scratch. When Amanda Kahlow joined our recent CMO Huddles Strategy Labs, she started with: What would your go-to-market strategy look like if you started today, with AI at the center? It’s a deceptively simple question. Yet it exposes something important: Most companies...
Nicole Leffer has trained 100+ B2B companies on AI adoption, from Series A startups to Fortune 50s. Her verdict: Most teams are chit-chatting with ChatGPT and calling it a strategy. Here's the maturity model that shows where you actually are. Quick Summary: Most teams are still chatting with AI. The real advantage comes from building repeatable workflows, clean inputs, and...
Generative AI has altered the playbook for digital discovery. Buyers researching vendors will find AI-generated answers at the top of Google, and many are turning directly to AI assistants for recommendations. In many cases, those answers shape the shortlist before a buyer ever clicks a link. That shift has pushed many marketing teams into a new discipline: Answer Engine Optimization...
Insights from Bob Wright, Co-Founder of Firebrick Consulting — drawn from positioning sessions with senior B2B CMOs across four CMO Huddles Strategy Labs. What do GitLab, Workday, Calendly, Postman, and Verifone have in common? Beyond their obvious differences in size, market, and product, they've each built a market position that shapes how buyers think before a sales conversation even begins....
It has never been easy being a CMO. With the advent of GenAI, it's gotten that much harder. Expectations of efficiency are skyrocketing, with ever-diminishing timelines. Organization structures are evolving. GTM strategies are adapting. AEO/GEO are top priorities as buying behavior morphs into LLM-driven decision making. This is a transformational moment that will test the leadership skills and tech acumen...