Quick summary: Building an AI marketing team requires four mindset shifts: From Q&A machine to thought partner, from tool to teammate, from faster to different, and from function to organization. Most B2B marketing teams are stuck on the first. The teams advancing are reimagining work that was never possible before, not just making existing work faster. Most B2B marketing teams...
The buyers arriving from AI search are the most qualified your pipeline has ever seen. Jeff Pedowitz, President and CEO of The Pedowitz Group, on why your funnel was never built for them and what to do instead. A new buyer type is emerging in B2B, and your marketing funnel has no idea what to do with them: They arrive...
Quick summary: B2B positioning strategy requires seven things in the age of AI: A named problem, not a tagline. A clear animal (lion, not hamster or pigeon). Consistent language across every channel. CEO sponsorship. The courage to say no. A position that works before buyers contact you. And the discipline to hold it for 12 to 18 months while it...
Quick summary: An effective B2B AEO content strategy requires writing for three audiences: Humans, Google, and AI. Start with three content clusters and go deep. Structure every page with a 60-word direct answer block, H2s, bullets, and FAQs written in buyer language. Refresh old content; half of what LLMs serve is less than 13 weeks old. And extend your presence...
Quick summary: Over the past year, CMO Huddles brought five of the most respected AI practitioners in B2B marketing into Strategy Labs across the country. What emerged were seven hard truths about AI adoption, from why most teams overestimate their maturity to why the next six months matter more than the last two years. Most AI conversations in B2B marketing...
Quick summary: Ellie Victor, CEO of ZOOM Marketing, uses three animals to diagnose where a B2B company actually stands in its market. The hamster is spinning on features and buzzwords. The pigeon owns something real but feels trapped by it. The lion defines the category. Most companies are one of the first two. Here is what each diagnosis means and...
Quick summary: Most B2B teams are working on AEO content while ignoring the technical layer that determines whether any of it gets read. Schema, site speed, content structure, and llms.txt are not optional extras, they're the foundation. Here's what Brittany Trafis, CEO of Soarion Digital, found when she analyzed the AI search presence of B2B companies across three CMO Huddles...
Quick summary: Most B2B positioning projects fail not because the CMO doesn't know better, but because the organization pulls the work toward marketing and away from the strategy table. Bob Wright, co-founder of Firebrick Consulting, on why positioning is a leadership test first, and what new CMOs need to do to keep it that way. Most new CMOs arrive to...
Quick summary: Most B2B marketing teams know they need an AEO strategy. Very few have a clear picture of how they are actually performing. Jeff Pedowitz, President and CEO of The Pedowitz Group, has spent 16 months building a platform to score B2B websites across the dimensions that determine LLM discoverability and conversion. Here is what the data shows, what...
Quick summary: Nine specific reasons AI initiatives stall in B2B marketing teams, from the wrong measurement metrics to the middle manager quietly sinking every idea in the room. Each one is fixable. None of them are about the tools. “Everybody has an AI mandate,” Sandra Miley told a room of CMOs at a recent CMO Huddles Strategy Lab. “Not everyone...