Millennials and Gen-Zers now outnumber Gen-Xers and Baby Boomers in management roles, heralding a significant shift in the B2B buying landscape. As key decision-makers, their distinct preferences and buying behaviors differ markedly from their predecessors, and marketing must adapt accordingly. To help you adapt to this demographic shift, here are 5 key insights from Forrester’s VP and Research Director, Matt…
A recent study by CMO Huddles, Marketing Insider Group, and Renegade.com, put generative AI tools like ChatGPT to the test against human writers. The goal was to see how machine-generated content compared to human-authored and collaborative human/AI hybrid content. The study compared 60 blog posts: 20 written by humans, 20 generated by AI (ChatGPT), and 20 AI-written but refined by…
The path to becoming a CMO is as varied as it is muddled. Many #2s find themselves pigeonholed as specialists and struggle to get the breadth of exposure they need to move into the CMO role. The CMO Huddles Insider program addresses these challenges head-on, providing a safe space for aspiring CMOs to share, care, and dare each other to…
You’re a winner! Let the world know. As a B2B Chief Marketing Officer, it’s essential to stay on top of industry trends and showcase your company’s achievements to enhance your brand’s reputation. One way to demonstrate your marketing team’s success is by pursuing prestigious marketing awards. Winning or even being nominated for these awards can bring significant benefits to your…
The modern B2B CMO has a lot on their plate. An overflowing inbox, a jam-packed calendar, questions coming every which way from the board, the C-Suite, direct reports, and the marketing team in a role that wears a stack of hats on the verge of tipping over. Unfortunately, even the most superpowered CMOs don’t have an extra 10 hours a…
As marketing leaders, it’s likely that you’ve dedicated a lot of time and effort to crafting and promoting your company’s brand. However, in today’s business landscape, there’s another brand that is just as important but often neglected: Yours. Your personal brand is a reflection of your professional persona, values, and expertise. It can help you establish yourself as a thought…
Taking a stand on important issues can be a defining moment for a brand, one that not only sets it apart from its competitors but also has a positive impact on the world. ESG (environmental, social, and governance) initiatives have become an increasingly important aspect of modern business, with employees, customers, and prospects alike placing greater emphasis on companies that…
In today’s business landscape, companies are being held to a higher standard of corporate responsibility. The concept of ESG (environmental, social, and governance) has gained traction in recent years, with more and more companies committing to initiatives that promote sustainability, diversity, ethics, and good governance. This trend is not limited to B2C companies. B2B companies, too, are being called upon…
As a brand strategy consulting firm, Renegade has spent considerable time mapping out brand building for various companies. At it’s core, brand strategy is about helping businesses develop a clear and compelling brand that resonates with their target audience. By taking a calculated approach to branding, businesses can differentiate themselves from the competition and create a lasting impression on customers. …
B2B marketers are used to change. It’s the nature of the job, with “agility” being the buzzword for a cohort who needs to adapt quickly and surely as the world changes and new challenges arise. What were some of these hurdles in 2022? As B2B brands adjusted to the post-pandemic world, the digital transformation spurred a renewed interest in self-service…