Your visual identity is an important contributor to your ability to win new business and establish a strong brand perception with target audiences. Brand mood boards are a powerful tool for building this identity and aligning your teams around it. And while mood boards are sometimes considered a B2C strategy, B2B brands also have much to gain from using them….
In the world of B2B marketing, it’s easy to get lost in a sea of industry jargon and forget that we’re all just humans trying to make meaningful connections. But let’s face it, without B2B brand awareness, you might as well be a talking head in a gray suit shouting into the void. In today’s post, we’re going to break…
Brand perception plays a crucial role in shaping customer decisions in the B2B world. The way a potential client perceives a brand influences their trust, and a staggering 81% of buyers say they must trust a brand in order to make a purchase. In other words: Brand perception can make or break your ability to close deals. The good news…
Ah, brand loyalty – that elusive but oh-so-desirable quality that every business strives for! While it’s true that building brand loyalty is essential for both B2C and B2B companies, the process can be quite different in B2B markets. In this blog post, we’ll dive into the world of B2B brand loyalty and explore the strategies and tactics that can help…
Unfortunately, what happens on the internet stays on the internet, and one error can ruin a business’s well-crafted image. To protect and preserve a brand, online reputation management services are more vital than ever. Whether a business deserves it or not, a poor reputation can wreck a company’s sales or valuation. No company is immune, and public relations disasters have…
If your marketing team is like most, the approach of a new year gets you thinking about what you want to accomplish for your organization in the months ahead. To get there successfully, you need a strategic marketing plan to outline your strategies, tactics, and timelines. Companies with a documented plan are significantly more likely to reach their goals. But…
Measuring brand awareness is essential if you want to build a strong brand and connect with your target audience. It’s a key driver of customer engagement, sales, and brand loyalty. However, measuring brand awareness is not always straightforward, and there are many different metrics you can use to gauge your brand’s visibility and reach. In this article, we’ll explore brand…
In the ever-changing world of B2B digital marketing, it’s up to you to stay on top of trends. As of 2022, 97% of companies have moved their digital marketing teams in-house. Why would they do that? In short, they have no choice but to keep a constant eye on changes to stay ahead of the competition. Social media, content creation,…
Are you ready to unleash your brand’s superpower? In the competitive world of B2B, your brand reputation is everything. It’s what sets you apart from your competitors and helps you win business. A positive reputation can boost your credibility, increase customer trust and loyalty, and attract top talent to your team. But, as the saying goes, with great power comes…
Branding is a means to achieve business goals, whether you’re selling products on Instagram or running a multi-national corporation. So, how do you know if what you’re doing works? Brand health metrics are the answer. Seventy-seven percent of consumers make purchases based on a brand name, and 82% of investors consider it critically before investing. In our experience, the metrics…