B2B Storytelling: Why Marketo Embraced Storytelling Over Science
One might think that a conversation with Chandar Pattabhiram, chief marketing officer of Marketo, would eventually lead to the aspirational, grandiose vision of someone who believes automation is the future of marketing. While Pattabhiram certainly does feel this way, he also touts the power of a more human side of marketing, in the form of storytelling. Recently, Pattabhiram helped Marketo rebrand…