When I first met Dan Marks in 2011 during his days as CMO at First Tennessee Bank, he blew me away with a model his team had built that accurately predicted the impact of an increase or decrease in ad spending. This was a particularly useful model as the bank like most businesses at the time was still in recession...
Tag: The CMO Club award winners
Content Marketing on a Planetary Scale (from Mars)
By 5pm, I'm typically famished. If we don't eat dinner until 8 or so, I'm approaching demonic, ready to rage at the slightest provocation especially if it threatens to come between me and my pointy fork. So you can picture the scene the other night at an otherwise lovely restaurant as our persnickety waiter decided to take several minutes to...
CMO Insights: What's the Story with Storytelling?
It was one of those rare Los Angeles days — smog free, blue skies and the air was crisp. A perfect set up for what I hoped would be a perfect pitch. We were sitting in a diner right across the street from the bank headquarters in Pasadena and we were the opposite of stressed out. Like well-prepared boxers, we...
CMO Insights: Marketing Innovation
Look around your home, and you'll find that you own at least one product by 3M. Chances are you own many. And the brand isn't only an American staple, it's made its way into marketplaces across the globe. From Post-It Notes and reflective traffic signs to your dentist’s favorite cleaning tools, 3M prides itself on providing useful products to customers around...