Social News Roundup | June 25, 2014

1.Facebook Slowly Moving to Real Time Stream Facebook plans to compete with Twitter’s real time stream and convince users that Facebook is the dominant social channel to discuss current events. Facebook’s VP of Media Partnerships believes Facebook has an advantage over Twitter in the battle due to its audience size and real identity. Read more… 2. Twitter Testing Threaded Commentary…

Social News Roundup | June 20, 2014

1. Twitter to Acquire SnappyTV To integrate the best video content into Twitter’s real-time conversation, Twitter announced plans to acquire SnappyTV. Read more… 2. MiTú, the YouTube Network for Latinos Raises $10 million MiTú, a Latino-focused YouTube network has raised $10 million in funding. MiTú aggregates videos from 1,200 partners and attracts an audience that generates 400 million views a…

Social News Roundup | June 6, 2014

1. LinkedIn Profile Changes Coming Soon Similar to Facebook, Twitter, and Google+, LinkedIn announced that users would be able to upload cover photos to their profile pages. For premium subscribers, premium users also will receive personalized suggestions for how they should optimize their profile as well as be able to see how they “rank” against their connections. Read more… 2. Pinterest…

Social News Roundup | June 4, 2014

1. Apple Announces iOS 8 Apple’s latest update offers a slew of new features that includes health metrics, predictive typing suggestions, and the option to search for photos by location. Read more… 2. Instagram Unveils New Photo Features Instagram announced 10 new editing tools that include adjustments to contrast, brightness, saturation, and intensity. Read more… 3. Adding Value to Ads…

Social News Roundup | May 30, 2014

1. Former Twitter Employee Creates “Choose Your Own Adventure Games” On Vine A former Twitter employee has made the popular Choose Your Own Adventure Games come alive on Vine. Called “The AdVINEture,” users can star in their own adventure by jumping from video to video. Read More… 2. Domino’s No-Hitter Promotion Not a Hit with Fans Domino’s Pizza launched a…

Social News Roundup | May 28, 2014

1. Yahoo Set to Launch a YouTube Competitor This Summer This summer Yahoo plans to launch a video service that can directly compete with Google’s. Similar to YouTube, Yahoo’s new service will allow users to create their own channel pages and embed their videos on other sites.  Read more… 2. Facebook Makes Explicit/Implicit Third Party App Changes to Edge Rank…

3 Necessities for Content Marketing

2014 is the year of content marketing. As the hype behind social media begins to die down, marketers are focusing back on the core of the online medium – content. Content marketing is the crux of inbound marketing, social media and “viral” PR programs. The industry has recognized for years that companies, no matter their industry, are becoming content publishers….

8 Great Ways Brands Have Celebrated Mother’s Day

Flowers? Chocolate? Jewelry? What is the best gift to give the person who gave you life? If you’re planning to give a jewelry item to your mother on this special day, you may visit an online jewelry shop like https://gemaandco.com/collections/cushion-cut-moissanite-engagement-rings. For those who want unconventional Mother’s Day gift ideas, it’s a worthwhile endeavor to look at different companies’ social media…

The Brainy Insight for B2B

Our client, MediaMath, was looking for a #cutthru idea that would help them engage with senior marketers and ultimately lead to a conversation about programmatic digital ad buying. Their platform is called TerminalOne Marketing Operating System (T1), which enables marketers to leverage their data and third-party data in the planning, execution, optimization, and analysis of digital marketing campaigns using their proprietary…

5 Ways you should be using Facebook #Hashtags (and a few sprinkles on how you definitely shouldn’t )

It’s been beaten and mocked. Sodden with shame by Jimmy Fallon and Jonah Hill and aligned with ‘selfie’ and ‘food porn’ too often. Now opponents doubt it’s relevance on the (still relevant) social network Facebook. Yes, Facebook is still relevant. We, of course, are referring to our ol’ friend, the hashtag. As a friend, we are here to show you…