September 28, 2018

B2B Video from HP: Follow Your Dreams

by Alex D'Amore

Were you a dreamer when you were a child?

Did you get in trouble for daydreaming when you should have been doing your schoolwork—or did you have a teacher that recognized your higher purpose?

This wonderful story from HP illustrates what beauty can truly arise when you’re encouraged to follow your dreams.

Not only is this a great example of B2B brand storytelling in itself, it also reinforces the larger marketing theme (and Story Hub) from HP that affirms “technology can be a democratizing force in telling and sharing stories that matter.”

What marketing themes could be illustrated in your organization via a great story like this one? What are you doing to encourage these stories to be told?

Have the courage to dream. It’s where some of the best stories begin.