We all know who won the Super Bowl on Sunday night, but Renegade is more interested in who won the high-stakes real-time marketing melee. After a thorough review of the contenders, we’re declaring Tide the big winner! Taking advantage of the fact that all the Super Bowl commercials were released well in advance of the big game, Tide came prepared...
Category: Brand Building
How Do You Hire? Top CMOs Talk Talent
Ask almost anyone in a corporate leadership role, and they’ll tell you that the success or failure of a company depends less on corporate structure and a great logo than it does on that hard-to-define, oh-so-important secret sauce: the human element. A great leader cannot be successful without surrounding him or herself with a great team of people who embody...