Tide Wins Super Bowl Real-Time Marketing
We all know who won the Super Bowl on Sunday night, but Renegade is more interested in who won the high-stakes real-time marketing melee. After a thorough review of the contenders, we’re declaring Tide the big winner!
Taking advantage of the fact that all the Super Bowl commercials were released well in advance of the big game, Tide came prepared with entertaining stain-themed Vine responses to each of the night’s ads. It just goes to show that if you’re creative and opportunistic, you don’t have to spend mega-bucks to get great publicity during massive events such as the Super Bowl or the upcoming Winter Olympics.
Check out all of Tide’s clever real-time responses below:
Love is in the air @Chevrolet. But love can get messy @Tide #GetsItOut #SB48 https://t.co/DXlSDXjlt8
— Tide (@tide) February 2, 2014
Just remember crazy nights can get crazy messy @budlight But don’t worry @Tide #GetsItOut #SB48 #UpForWhatever https://t.co/bY5M5FG2lX
— Tide (@tide) February 3, 2014
Bear in @beatsmusic ad has serious moves. Our bear? Not so much. Watch out for big bad stains. @Tide #GetsI… https://t.co/foRz2rYKrO
— Tide (@tide) February 3, 2014
Adding a puppy to the family @Cheerios? Beware of puppy stains. @Tide #GetsItOut #SB48 https://t.co/hvKzXFm8q9
— Tide (@tide) February 3, 2014
We don’t like contracts either. All that ink! @TMobile @Tide #GetsItOut #SB48 https://t.co/A7Hsr944GV
— Tide (@tide) February 3, 2014
Mind your wings, please. They can be dangerous @VW @Tide #GetsItOut #SB48 https://t.co/x0I8S6NW7Z
— Tide (@tide) February 3, 2014
A slow clap can go either way @Carmax. @Tide is here for the messy ones #GetsItOut #SB48 https://t.co/vJvH84JeeN
— Tide (@tide) February 3, 2014
But what if @mmsyellow melts? @Tide #GetsItOut #SB48 https://t.co/u4D1flawXv
— Tide (@tide) February 3, 2014
High-fives to all the girl geniuses and the messes they make. @Tide @goldieblox @intuit #GetsItOut #SB48 https://t.co/K28sMOgx0k
— Tide (@tide) February 3, 2014
Real honey? Real mess. Because grizzlies don’t have opposable thumbs @Chobani @Tide #GetsItOut #SB48 https://t.co/o2q5nUHzUb
— Tide (@tide) February 3, 2014
Ketchup squirts in @HeinzKetchup_US ad? Sounds stain-y. Looks messy. @Tide #GetsItOut #SB48 https://t.co/bjR224hCP4
— Tide (@tide) February 3, 2014
PB and chocolate are getting frisky @Butterfinger This could get messy @Tide #GetsItOut #SB48 https://t.co/8spiWZsbgS
— Tide (@tide) February 3, 2014
Being bad is a dirty business. @JaguarUSA Tide can keep you clean. @Tide #GetsItOut #SB48 https://t.co/DYc2m4ZKxj
— Tide (@tide) February 3, 2014
Don’t worry Uncle Jesse, we get out @Oikos yogurt (unless you don’t want us to) @Tide #GetsItOut #SB48 #bro… https://t.co/cZL437qERK
— Tide (@tide) February 3, 2014
Puppies and horses @Budweiser? Adorable, or just a giant mess for @Tide to clean up. #GetsItOut #SB48 https://t.co/AaP8ZwpqJa
— Tide (@tide) February 3, 2014
Whoa, that’s a lot of self-tanner @GoDaddy Gonna need a lot of @Tide #GetsItOut #SB48 https://t.co/J0IdvPCTfg
— Tide (@tide) February 3, 2014