February 4, 2014

Tide Wins Super Bowl Real-Time Marketing

by Renegade01

We all know who won the Super Bowl on Sunday night, but Renegade is more interested in who won the high-stakes real-time marketing melee. After a thorough review of the contenders, we’re declaring Tide the big winner!

Taking advantage of the fact that all the Super Bowl commercials were released well in advance of the big game, Tide came prepared with entertaining stain-themed Vine responses to each of the night’s ads. It just goes to show that if you’re creative and opportunistic, you don’t have to spend mega-bucks to get great publicity during massive events such as the Super Bowl or the upcoming Winter Olympics.

Check out all of Tide’s clever real-time responses below: