August 8, 2018

How to Create Emotional Appeal for Tough Products

by Alex D'Amore

Ah taxes…

If the thought of getting through this onerous, yearly ritual brings a tear of frustration and anxiety to your eye, you’re not alone.

But there is hope – and help – available, as this storytelling campaign from tax and accounting software maker, Intuit, so poignantly demonstrates.

It just goes to show that no matter what the product or service, there are clever ways to create an emotional appeal for your product – completely distinct from a dry description if its features. “Bravo!” to our friends at Intuit who created this beautiful story.

The Power of Story = The Power of Giants