Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Thinking Inside the Box to Generate Demand
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September 22, 2020
What’s better than an email invite for an upcoming webinar? Hm, that’s a tough one, but we’d probably go with…a delivery box filled with a cocktail kit inviting you to a mixology session with a certified mixologist! If that sounds oddly specific, that’s because it is—this year, SAP sent 100 direct mailers inviting highly-qualified prospects to a virtual mixology session....

How Couchbase Makes Marketing Personal
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September 17, 2020
When discussing the future of marketing, Couchbase CMO Peter Finter said that it’s not going to be about ABM—it will be about PBM, personal-based marketing. B2B companies need to make marketing personal via customer-centric strategies that respond directly to customer needs. This has become especially true in 2020 as businesses adapt to a rapidly changing world rife with challenges. Finter’s...

Boosting Virtual Productivity and Employee Engagement
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September 14, 2020
Right now, we’re all a little unsure about what’s on the horizon. Preparing ourselves to be more flexible with remote work and relatively disjointed teams is absolutely, positively crucial. To help her team work smarter, not harder, CMO Anna Griffin of Smartsheet has tackled the issue of WFH productivity and employee wellness head-on. In her Renegade Thinkers Unite interview, she...

5 Great B2B Content Marketing Examples in 2020
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September 10, 2020
Any messaging set in January has long been abandoned. After all, 97% of the 110 B2B CMOs that we surveyed said that they had to revise their 2020 marketing plans. They had to. Offices went entirely remote. Marketers were (and still are) being asked to do more with less. Messages that focused on winning and excellence had to be converted...

Why Altruism and Generosity are Important in Marketing
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September 8, 2020
Because this has been a challenging year for many, we wanted to share a recent win for generosity that we explored in a recent Renegade Thinkers Unite interview with Pluralsight CMO Heather Zynczak. Pluralsight, an educational platform designed to help folks in the tech world improve their skills through online courses, recently took a big risk in the name of...

Delivering a Customer-Centric Content Program
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September 3, 2020
How do you separate your business from the rest of the pack (AKA your competitors)? You deliver what you promise, and then you deliver more. According to CMO Christina Bottis of Coyote Logistics, it’s about exceeding expectations, and one of the ways to do that is through customer-centric content marketing. Coyote Logistics, a freight and supply chain solutions company, doesn’t...

3 Ways Video Can Make the Marketing Star
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August 31, 2020
First of all, apologies for the Video Killed the Radio Star pun, we couldn’t resist. Renegade recently received a report examining, among other things, the effectiveness of video content in marketing efforts. Granted, this has been a trend for a while, but there’s never been a stat-based case for adding video to your toolbelt quite like the current one. Here...

How One Global Tech Company Rebranded Ambitiously
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August 26, 2020
On June 16th, 2020, National Instruments launched their new brand identity, and are now known as NI. The global tech company continues to enable engineers around the world with their test-and-measure tools, but now they’ve enhanced the brand with a sleek, modern logo, standout colors, and a tremendous rallying cry: “Engineer Ambitiously.” However, their purpose-packed tagline doesn’t apply only to...

How To Generate Sales Leads in a #WFH World
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August 21, 2020
What are the top two challenges that B2B businesses are facing in the wake of the events 2020? According to a Renegade survey of 110 B2B CMOs, 81% were scrambling to find replacements for physical events, and 58% had already faced budget cuts. This unique combination of challenges calls for unique solutions. Lucky for us, we’ve been able to talk...