Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Boosting Virtual Productivity and Employee Engagement
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September 14, 2020
Right now, we’re all a little unsure about what’s on the horizon. Preparing ourselves to be more flexible with remote work and relatively disjointed teams is absolutely, positively crucial. To help her team work smarter, not harder, CMO Anna Griffin of Smartsheet has tackled the issue of WFH productivity and employee wellness head-on. In her Renegade Thinkers Unite interview, she...

5 Great B2B Content Marketing Examples in 2020
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September 10, 2020
Any messaging set in January has long been abandoned. After all, 97% of the 110 B2B CMOs that we surveyed said that they had to revise their 2020 marketing plans. They had to. Offices went entirely remote. Marketers were (and still are) being asked to do more with less. Messages that focused on winning and excellence had to be converted...

Why Altruism and Generosity are Important in Marketing
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September 8, 2020
Because this has been a challenging year for many, we wanted to share a recent win for generosity that we explored in a recent Renegade Thinkers Unite interview with Pluralsight CMO Heather Zynczak. Pluralsight, an educational platform designed to help folks in the tech world improve their skills through online courses, recently took a big risk in the name of...

Delivering a Customer-Centric Content Program
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September 3, 2020
How do you separate your business from the rest of the pack (AKA your competitors)? You deliver what you promise, and then you deliver more. According to CMO Christina Bottis of Coyote Logistics, it’s about exceeding expectations, and one of the ways to do that is through customer-centric content marketing. Coyote Logistics, a freight and supply chain solutions company, doesn’t...

3 Ways Video Can Make the Marketing Star
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August 31, 2020
First of all, apologies for the Video Killed the Radio Star pun, we couldn’t resist. Renegade recently received a report examining, among other things, the effectiveness of video content in marketing efforts. Granted, this has been a trend for a while, but there’s never been a stat-based case for adding video to your toolbelt quite like the current one. Here...

How One Global Tech Company Rebranded Ambitiously
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August 26, 2020
On June 16th, 2020, National Instruments launched their new brand identity, and are now known as NI. The global tech company continues to enable engineers around the world with their test-and-measure tools, but now they’ve enhanced the brand with a sleek, modern logo, standout colors, and a tremendous rallying cry: “Engineer Ambitiously.” However, their purpose-packed tagline doesn’t apply only to...

How To Generate Sales Leads in a #WFH World
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August 21, 2020
What are the top two challenges that B2B businesses are facing in the wake of the events 2020? According to a Renegade survey of 110 B2B CMOs, 81% were scrambling to find replacements for physical events, and 58% had already faced budget cuts. This unique combination of challenges calls for unique solutions. Lucky for us, we’ve been able to talk...

Mediafly’s Last-Minute, Sales Enablement Pivot
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August 10, 2020
In a recent survey, 97% of 110 B2B CMOs acknowledged that they had revised their marketing plans in 2020. This should come as no surprise—it’s been a tough year so far—but it’s clear evidence that agility is not just a desirable trait for CMOs, it’s necessary. Even more, pivoting on a dime sometimes means dropping old assumptions in favor of...

Planting your B2B Demand Generation Garden
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July 28, 2020
Have you ever encountered someone who thinks marketing is a waste of time? If so, you may be familiar with this zinger: “You can eat a good sales pitch, but you can’t eat awareness!” Funny, right? They’ll point their fingers and laugh, but marketing-believers everywhere know the truth. If a funnel full of quality leads is the bountiful garden, then...