Think about brands you know at a glance. You can picture their logos and branding colors, and when you see them you think about the company right away. You know what they do. You know they have a strong market presence. You know whether consumers trust them or not. This is the power of brand recognition. Brand recognition is all...

In the fast-paced and ever-changing world of B2B commerce, staying on top of the latest B2B buying trends is a must for businesses that want to stay relevant. As tools and technologies continue to advance and customer expectations evolve, businesses must adapt their buying strategies in order to remain competitive. In this article, we will explore 6 B2B buying trends...

In the intricate world of business-to-business (B2B) marketing, storytelling has emerged as a potent tool for establishing meaningful connections with customers, setting your brand apart from competitors, and propelling business growth.  This comprehensive guide will delve into the art and science of B2B brand storytelling, exploring its importance and providing practical strategies for its effective implementation. The Power of Storytelling...

Is your business executing data-driven B2B marketing? If not, the time is now to do it. Data enables you to optimize your marketing strategies and boost your results in every area—lead generation, campaign performance, conversion rates, engagement, and more. Plus, it’s becoming a competitive imperative. Companies in every industry are leveraging data in their B2B marketing strategies to automate and...

Figuring out how to name your business brand is crucial for establishing your brand identity and attracting customers. A well-thought-out and memorable name can differentiate your brand from competitors, convey your brand values, and leave a lasting impression on potential clients. But selecting the perfect name can be a daunting task. In this article, we will explore some key considerations...

Brand sentiment describes how your customers and the public at large view your B2B brand, and it plays a huge role in how well you’re able to generate leads, win customers, and grow your business. Without a strong understanding of your company’s public perception and the ability to manage it effectively, your success is left to the whims of what...

Tech is one of the most competitive B2B industries, and establishing a strong market presence is crucial for every B2B technology company. Effective PR plays a vital role in building brand awareness, enhancing credibility, and driving business growth. However, navigating the complex world of PR can be daunting, especially for B2B tech companies with specialized needs. This is where partnering...

In today’s competitive business landscape, standing out from the crowd is crucial for success. This is where brand activation comes into play. But what exactly is brand activation, and how can you leverage it to make a lasting impact on your target audience? In this article, we will explore the concept of brand activation, its importance, and provide actionable insights...

B2B market research plays a crucial role in informing business strategies and enhancing market positioning—and hiring a B2B market research agency is the best way to do it. Outsourcing market research has become an increasingly popular choice for companies as it offers valuable benefits like specialized knowledge, cost effectiveness, time savings, and objectivity. Most importantly, when you perform quality market...