Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Gearing up for Gen Z: The #Selfie Generation?
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November 12, 2015
Just when you'd thought you'd wrapped your marketing minds around millennials, along comes Gen Z to really mess with your head.  Born between 1996 and 2013, the oldest part of this group is just now entering college, wreaking havoc with their multi-tasking mobile mindset and no doubt, creating huge challenges for the marketers trying to engage with them. One such...

Getting B2B Content Marketing on the Payroll
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November 10, 2015
I'm on the phone the other day with my friend John Hall of Influence & Co and casually ask, "Do you know any Chicago-based wizards of content marketing that would be good panelists?" [My inquiry was anything but casual in that I'm emceeing the first day of Incite's Content Marketing Summit and I'm a stickler for getting sharp and articulate panelists thus...

Making Brands (and Ads) Personal with Adictik
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November 4, 2015
The personalization of branded content has gotten, well, a little bit more personal. In an age where consumers are increasingly buying products to construct an identity or find public validation, Adictik (a Barcelona-based startup), is hoping to make money off of the unwavering phenomenon some call “brand loyalty”. Shady? Maybe. Innovative? Definitely. Let’s be real, if just for a moment....

CMO Insights: Focusing on a Superior Customer Experience
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November 2, 2015
Todd Merry is the CMO of Delaware North, a gigantic company that you many not have heard of but have probably interacted with. How is that possible?  Well, first here are a couple of key facts--Delaware North is privately held yet has revenues of more than $2.6 billion and has 55,000 employees worldwide.  Those employees work around the globe at venues like the...

Trends-Based Marketing and the Short Video Loop
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October 28, 2015
Content marketing has come to define, albeit to a certain extent, the kind of work we do in our industry. In fact, the term "content marketing" actually contains social media marketing within it, since social media is just one iteration of the content brands and businesses use to engage a target audience. As we have learned and continue to put...

How Dell Tackles Social Customer Service
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October 22, 2015
Social customer service is becoming more important to a company’s success than ever before. What was once primarily used as an opportunity for good PR and marketing strategies is now an integral piece of the customer service puzzle. When a company publicly engages with their customers via social it shows their followers they are not afraid to openly discuss any...

The ANA Masters of Marketing Conference
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October 20, 2015
Held at Rosen Shingle Creek in Orlando, Florida, the ANA Masters of Marketing Conference is a gathering of the nation's chief marketing officers and leaders from the marketing industry. The conference offers opportunities to learn and engage with people who have built brands, leveraged an expanding array of media and emerging technologies, and improved the quality of marketing organizations across...

On Facebook's 'Reactions'
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October 15, 2015
Photo courtesy of Techebizz. When Facebook CEO Mark Zuckerberg announced the company might be developing ways to integrate a “dislike” button, users everywhere seemed to be vocalizing their opinion on the potential change. In fact, discussions about a “dislike” button have been taking place on Facebook for some time now, even before officials legitimized the concern. From posting statuses to...

Co-Operative Insurance Develops Unique Interactive Social Media Campaign
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October 13, 2015
Research from The Co-Operative Insurance has revealed that four in five drivers associate their first set of wheels with fond memories of the past. According to the report, over 69% of  respondents love to ‘car-oke,’ and sing along to music in their cars. Capitalizing on these findings, The Co-Operative Insurance launched its biggest social media campaign on September 14th   ,...