Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Co-Operative Insurance Develops Unique Interactive Social Media Campaign
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October 13, 2015
Research from The Co-Operative Insurance has revealed that four in five drivers associate their first set of wheels with fond memories of the past. According to the report, over 69% of  respondents love to ‘car-oke,’ and sing along to music in their cars. Capitalizing on these findings, The Co-Operative Insurance launched its biggest social media campaign on September 14th   ,...

“Moments” is Twitter’s Most Important New Feature
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October 12, 2015
Apple Music has taste experts to give us recommendations on what to listen to. Snapchat’s Discover gives publishers a unique platform to broadcast their stories. Now, Twitter’s “Moments” is curating the top tweets that Twitter thinks you should be reading. Photo Courtesy of Slate.Com What is it? With 500 million tweets sent each day, even the most steadfast follower can...

Elemental Redux: Real Time Marketing
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October 4, 2015
Quite honestly, I've been neglecting TheDrewBlog as I wrapped up my first book, The CMO's Periodic Table: A Renegade's Guide to Marketing. Which, of course, it's not without irony since one of the mandatories to effective blogging (that I prescribe to others in the book) is consistent output not to mention the fact that TheDrewBlog has been the wellspring for most of the book!  That...

Swarm App by Foursquare Transforms Mobile Users into Influencers
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October 2, 2015
In May 2014, Foursquare released Swarm, an app that allows users to check into locations and follow their friends' activities. Familiar? It should be. In fact, most initial reactions to the release of Swarm were that of frustration as users realized the app's functions mirrored those of the original Foursquare many had grown to love. Yet, according to International Business...

The Fitness Tracker that Doubles as a Digital Trainer
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September 29, 2015
Our Founder Drew Neisser and our Chief Operating Officer, Linda Cornelius are in constant competition in regards to who takes more “steps” on their Fitbits. In light of this I thought it would be interesting to look at a competing fitness tracker and evaluate its effectiveness. Fitness trackers are the one type of wearable tech that encourage healthy living. They...

Choose Your Own Adventure––BBQ Style––with New Wendy’s Video Ads
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September 24, 2015
We recently heard about Wendy's newest campaign that advertises the return of the BBQ Pulled Pork Sandwich and BBQ Pulled Pork Cheese Fries. Titled "Crack the Masters," the campaign by VML, a full service digital marketing and advertising agency, features a series of online videos that link to one another and transform the consumer’s experience of the advertisement into a game that...

5 Useful New Features You Could Use in iOS 9 that You Couldn’t Use in iOS 8
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September 18, 2015
The latest version of Apple’s mobile operating system, iOS9, was released yesterday, and it introduces a whole host of new updates. Want to know what’s different about this new edition? To help you navigate, I’ve rounded up 5 awesome tricks you probably didn't know about the new iOS 9. 1.    Search the Setting   Photo courtesy of MacRumor. iOS 9...

Important Takeaways from Instagram's Newest Features
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September 16, 2015
This week, I've been thinking quite a lot about Instagram. And you probably have been, too, due to the large amount of buzz the photo-sharing app has been getting lately. These mentions across multiple online news channels aren't for naught, however. Instagram has actually pushed out a number of updates in the form of new features. And they have been...