Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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How Dell Tackles Social Customer Service
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October 22, 2015
Social customer service is becoming more important to a company’s success than ever before. What was once primarily used as an opportunity for good PR and marketing strategies is now an integral piece of the customer service puzzle. When a company publicly engages with their customers via social it shows their followers they are not afraid to openly discuss any...

The ANA Masters of Marketing Conference
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October 20, 2015
Held at Rosen Shingle Creek in Orlando, Florida, the ANA Masters of Marketing Conference is a gathering of the nation's chief marketing officers and leaders from the marketing industry. The conference offers opportunities to learn and engage with people who have built brands, leveraged an expanding array of media and emerging technologies, and improved the quality of marketing organizations across...

On Facebook's 'Reactions'
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October 15, 2015
Photo courtesy of Techebizz. When Facebook CEO Mark Zuckerberg announced the company might be developing ways to integrate a “dislike” button, users everywhere seemed to be vocalizing their opinion on the potential change. In fact, discussions about a “dislike” button have been taking place on Facebook for some time now, even before officials legitimized the concern. From posting statuses to...

Co-Operative Insurance Develops Unique Interactive Social Media Campaign
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October 13, 2015
Research from The Co-Operative Insurance has revealed that four in five drivers associate their first set of wheels with fond memories of the past. According to the report, over 69% of  respondents love to ‘car-oke,’ and sing along to music in their cars. Capitalizing on these findings, The Co-Operative Insurance launched its biggest social media campaign on September 14th   ,...

“Moments” is Twitter’s Most Important New Feature
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October 12, 2015
Apple Music has taste experts to give us recommendations on what to listen to. Snapchat’s Discover gives publishers a unique platform to broadcast their stories. Now, Twitter’s “Moments” is curating the top tweets that Twitter thinks you should be reading. Photo Courtesy of Slate.Com What is it? With 500 million tweets sent each day, even the most steadfast follower can...

Elemental Redux: Real Time Marketing
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October 4, 2015
Quite honestly, I've been neglecting TheDrewBlog as I wrapped up my first book, The CMO's Periodic Table: A Renegade's Guide to Marketing. Which, of course, it's not without irony since one of the mandatories to effective blogging (that I prescribe to others in the book) is consistent output not to mention the fact that TheDrewBlog has been the wellspring for most of the book!  That...

Swarm App by Foursquare Transforms Mobile Users into Influencers
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October 2, 2015
In May 2014, Foursquare released Swarm, an app that allows users to check into locations and follow their friends' activities. Familiar? It should be. In fact, most initial reactions to the release of Swarm were that of frustration as users realized the app's functions mirrored those of the original Foursquare many had grown to love. Yet, according to International Business...

The Fitness Tracker that Doubles as a Digital Trainer
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September 29, 2015
Our Founder Drew Neisser and our Chief Operating Officer, Linda Cornelius are in constant competition in regards to who takes more “steps” on their Fitbits. In light of this I thought it would be interesting to look at a competing fitness tracker and evaluate its effectiveness. Fitness trackers are the one type of wearable tech that encourage healthy living. They...