Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Foodworthy App is Not So Worthy. At Least, Not Yet…
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September 9, 2015
What is it? Foodworthy, a photo-based food rating app on iOS devices, has finally launched. The app encourages users to share their restaurant experiences by posting pictures of their food and reviewing these particular meals. Structured like Instagram, Foodworthy’s competition would be services such as Yelp, although I can taste a hint of Foursquare in the way the app encourages...

Social News Roundup | August 14, 2015
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August 14, 2015
1. “Boxes” Redesigns Organization: A Discovery Platform for Belongings   Photo courtesy of Social Times A new app named “Boxes” is designed to help users organize their personal belongings, as well as have the option to share them with or sell them to others. Check out the new app here.   2. Instagram Tops Snapchat and Vine in Satisfaction and Buzz...

Social News Roundup | August 7, 2015
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August 7, 2015
1. The Five C’s of Social Media Success Photo courtesy of SocialTimes SocialTimes reveals the five keys to a successful social media presence. For example, developing engaging content can help increase engagement, despite the decline in organic reach. Discover all of the 5 C’s of social media success here.   2. Social 2.0: What “Project Lightning” and “See First” Mean...

Social News Roundup | July 31, 2015
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July 31, 2015
1. 6 Pinterest Marketing Tips You Can Use Today Photo courtesy of Social Media Today Only five percent of U.S. businesses are active on Pinterest, despite the platform proving effective in driving sales. Check out the six tips for optimizing your Pinterest profile here.   2. 6 Quick Tips for Using Social Media to Boost SEO Photo courtesy of Social...

Why 8 Seconds Can Make or Break Your Social Media
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July 28, 2015
Do you find yourself getting distracted when you’re scrolling through your social media feeds and rapidly jumping from one platform to the next? You are not alone – in fact, humans have a smaller attention span than goldfish! If your brand’s content doesn’t snag your audience’s attention in 8 seconds, you may be losing out on potential followers. Photo courtesy...

CMO Insights: Bringing Passion to NASA Social Media
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July 27, 2015
Putting aside TV's Big Bang Theory, America is not exactly into science.  We celebrate sports stars over scientists, rock 'n rollers over researchers and movie starts over mathematicians. It shouldn't be a surprise therefore that our teenagers rank #36 in the world in their understanding of math and science. One could link this to a broader trend towards anti-intellectualism and the...

Social News Roundup | July 27, 2015
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July 27, 2015
1. 3 Creative Ways to Use Twitter Hashtags to Promote Your Business Photo courtesy of SocialTimes Many brands make use of relevant hashtags, but hashtag strategies such as encouraging loyal customers to create content can elevate your brand’s presence. Learn all three hashtag tips here.   2. How to Create Compelling Live Broadcasts with Meerkat or Periscope Photo courtesy of...

The Paradox of Being Plugged In
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July 21, 2015
Some of life’s most precious moments can pass you by while you are staring at your phone. With multiple social media channels available at our fingertips, sharing, chatting, tweeting and engaging with others has become second nature for many and is hard to turn off. Smartphone in hand, people now seem to spend more time snapping the perfect photo for...

Social News Roundup | July 17, 2015
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July 17, 2015
1. Report: Sporting Events and Concerts Are the Most Social Photo courtesy of SocialTimes Live events are becoming increasingly social. While sporting events and concerts see some of the highest engagement, many other types of events also have users sharing branded content. See how to expand your brand’s reach at events here. 2. Facebook Eyes Music-Streaming Service (Report) Photo courtesy...