Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Choose Your Own Adventure––BBQ Style––with New Wendy’s Video Ads
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September 24, 2015
We recently heard about Wendy's newest campaign that advertises the return of the BBQ Pulled Pork Sandwich and BBQ Pulled Pork Cheese Fries. Titled "Crack the Masters," the campaign by VML, a full service digital marketing and advertising agency, features a series of online videos that link to one another and transform the consumer’s experience of the advertisement into a game that...

5 Useful New Features You Could Use in iOS 9 that You Couldn’t Use in iOS 8
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September 18, 2015
The latest version of Apple’s mobile operating system, iOS9, was released yesterday, and it introduces a whole host of new updates. Want to know what’s different about this new edition? To help you navigate, I’ve rounded up 5 awesome tricks you probably didn't know about the new iOS 9. 1.    Search the Setting   Photo courtesy of MacRumor. iOS 9...

Important Takeaways from Instagram's Newest Features
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September 16, 2015
This week, I've been thinking quite a lot about Instagram. And you probably have been, too, due to the large amount of buzz the photo-sharing app has been getting lately. These mentions across multiple online news channels aren't for naught, however. Instagram has actually pushed out a number of updates in the form of new features. And they have been...

ARRO: Bumpy ride, but a new car service app worth hailing.
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September 11, 2015
Uber is crushing the taxi industry that has dominated New York City for so many years, but now NYC cabbies may have finally figured out a way to fight it, Lyft and a whole array of on-demand transit apps that have cropped up in recent years. Arro is a new app for iPhone and Android that aims to connect you...

Foodworthy App is Not So Worthy. At Least, Not Yet…
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September 9, 2015
What is it? Foodworthy, a photo-based food rating app on iOS devices, has finally launched. The app encourages users to share their restaurant experiences by posting pictures of their food and reviewing these particular meals. Structured like Instagram, Foodworthy’s competition would be services such as Yelp, although I can taste a hint of Foursquare in the way the app encourages...

Social News Roundup | August 14, 2015
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August 14, 2015
1. “Boxes” Redesigns Organization: A Discovery Platform for Belongings   Photo courtesy of Social Times A new app named “Boxes” is designed to help users organize their personal belongings, as well as have the option to share them with or sell them to others. Check out the new app here.   2. Instagram Tops Snapchat and Vine in Satisfaction and Buzz...

Social News Roundup | August 7, 2015
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August 7, 2015
1. The Five C’s of Social Media Success Photo courtesy of SocialTimes SocialTimes reveals the five keys to a successful social media presence. For example, developing engaging content can help increase engagement, despite the decline in organic reach. Discover all of the 5 C’s of social media success here.   2. Social 2.0: What “Project Lightning” and “See First” Mean...

Social News Roundup | July 31, 2015
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July 31, 2015
1. 6 Pinterest Marketing Tips You Can Use Today Photo courtesy of Social Media Today Only five percent of U.S. businesses are active on Pinterest, despite the platform proving effective in driving sales. Check out the six tips for optimizing your Pinterest profile here.   2. 6 Quick Tips for Using Social Media to Boost SEO Photo courtesy of Social...

Why 8 Seconds Can Make or Break Your Social Media
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July 28, 2015
Do you find yourself getting distracted when you’re scrolling through your social media feeds and rapidly jumping from one platform to the next? You are not alone – in fact, humans have a smaller attention span than goldfish! If your brand’s content doesn’t snag your audience’s attention in 8 seconds, you may be losing out on potential followers. Photo courtesy...