Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
Find out how here.

CMO Insights: Bringing Passion to NASA Social Media
BLOG

July 27, 2015
Putting aside TV's Big Bang Theory, America is not exactly into science.  We celebrate sports stars over scientists, rock 'n rollers over researchers and movie starts over mathematicians. It shouldn't be a surprise therefore that our teenagers rank #36 in the world in their understanding of math and science. One could link this to a broader trend towards anti-intellectualism and the...

Social News Roundup | July 27, 2015
BLOG

July 27, 2015
1. 3 Creative Ways to Use Twitter Hashtags to Promote Your Business Photo courtesy of SocialTimes Many brands make use of relevant hashtags, but hashtag strategies such as encouraging loyal customers to create content can elevate your brand’s presence. Learn all three hashtag tips here.   2. How to Create Compelling Live Broadcasts with Meerkat or Periscope Photo courtesy of...

The Paradox of Being Plugged In
BLOG

July 21, 2015
Some of life’s most precious moments can pass you by while you are staring at your phone. With multiple social media channels available at our fingertips, sharing, chatting, tweeting and engaging with others has become second nature for many and is hard to turn off. Smartphone in hand, people now seem to spend more time snapping the perfect photo for...

Social News Roundup | July 17, 2015
BLOG

July 17, 2015
1. Report: Sporting Events and Concerts Are the Most Social Photo courtesy of SocialTimes Live events are becoming increasingly social. While sporting events and concerts see some of the highest engagement, many other types of events also have users sharing branded content. See how to expand your brand’s reach at events here. 2. Facebook Eyes Music-Streaming Service (Report) Photo courtesy...

Fast Response to a Fast Food Scandal
BLOG

July 16, 2015
Subway has chosen to part ways with its fifteen-year spokesman, Jared Fogle, due to his alleged connection with a child pornography investigation. Since an FBI raid at Fogle’s Indianapolis home on July 7th, the fast food chain has removed all mention of Jared on its website and social media channels. Most people with a TV have seen Jared appear in...

Social News Roundup | July 10, 2015
BLOG

July 10, 2015
1. When to Post to Facebook and Twitter for Maximum Responses Photo courtesy of SocialTimes Klout and Lithium Technologies found that maximum engagement for Twitter and Facebook is between 7 and 8 p.m. Discover more social media posting strategies in this SocialTimes piece.   2. Visual Media Changes How Humans Consume Information (Infographic) Photo courtesy of SocialTimes Humans are processing...

Moms and The Mobile-Market
BLOG

July 9, 2015
Ever find that perfect pair of shoes while scrolling through Instagram? Realize you’re about to run out of diapers and don’t have time to get to the store? Dilemmas like these are now easier to solve as a result of the increasing popularity of mobile shopping. The online retail marketplace is expanding, and some savvy brands are jumping on the...

Spice up your social strategy – sports teams are some of the best in the game
BLOG

July 7, 2015
Sports teams are an instant starting point for conversation. When I see someone wearing a Warriors shirt in line at a coffee shop, I can’t help but talk to them. Similar interactions occur in the online domain. Social media provides an essential avenue for bringing strangers together with a little friendly banter. Indeed, sports and social media go hand-in-hand; watching...

#LoveWins and So Do These Brands
BLOG

July 1, 2015
The morning of Friday, June 26th, the Supreme Court of the United States (SCOTUS) legalized same-sex marriage nationwide. By 3 PM that afternoon, there were 2.6 million tweets using the hashtag #LoveWins, and that number has now surpassed 6.2 million. President Obama’s tweet regarding the ruling incited the viral movement. Photo courtesy of International Business Times Many brands capitalized on...