Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Instagram: the King of Engagement
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June 30, 2015
Do you ever find yourself mindlessly opening Instagram the second you unlock your iPhone? I do it all the time. I admit it – I’m an Instagram addict. There is nothing more satisfying than seeing that little orange heart emerge on your iPhone screen to notify you that someone has liked your photo. Since its debut in 2010, the platform...

Social News Roundup | June 29, 2015
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June 29, 2015
1. Instagram Updates Explore Page, Adds Places to Search Photo courtesy of SocialTimes Instagram’s new update allows users to search places and view real-time trending hashtags on the Explore page. The Explore page will also display curated content of interesting accounts for users to check out. See the full update here. 2. Facebook Testing ‘See First’ News Feed Customization Feature...

GIFs: Back and Better than Ever
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June 26, 2015
The GIF, pronounced “JIF” in case you weren’t sure, was invented in 1987 in order for weather maps to save bandwidth on a dial-up Internet connection. So, why are we talking about GIFs now, in 2015? This format, a combination of pictures that create an endlessly looping, moving image, has been around for a while. However, the recent introduction of...

FitBit fuels the future of wearable technology – what's next?
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June 23, 2015
We all love a little competition. Pairing fitness with wearable technology, FitBit inspires an active lifestyle by tracking the number of steps one takes daily, encouraging users to meet their personal fitness goals. These accomplishments are rewarded within the mobile app, instilling motivation to maintain one’s health and well being. According to its website, FitBit has inspired users to take...

Taking Over Advertising Ten Seconds at a Time
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June 18, 2015
With all of the different platforms and outlets we can now access, our attention spans are getting shorter and shorter. Wait, what were we just talking about? Snapchat hopes to capitalize on the limited attention span of its 13-34 year old audience by advertising to its 100 million daily users in under 10 seconds. Yet with the introduction of advertising...

Foodies for the win! How to optimize engagement on Instagram
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June 16, 2015
Food infiltrates our thoughts countless times a day. Where are we going for dinner tonight? Wow, that burrito looks good; I wonder where he got it from. With its hashtag and geotag features, Instagram delivers a multitude of opportunities for restaurants, cafés and sweet shops to become more than just destinations – it allows them to establish and promote their...

WWDC 2015: Software Updates, Apple Music and Drake
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June 12, 2015
On Monday in San Francisco, Apple’s Worldwide Developers Conference featured several software updates, app improvements and a subscription music service. Here’s the rundown in case you missed the live stream.   Photo courtesy of TechCrunch OS X El Capitan Apple’s Mac software, OS X 10.11 will be released next Fall for free, with a public beta available this July. “El...

Social News Roundup | June, 12, 2015
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June 12, 2015
1. 3 Surprising Benefits of Scheduling Your Tweets    Photo courtesy of AdWeek Scheduling your Tweets ahead of time helps to create a stronger and more consistent brand voice, allows you to be creative and can relieve stress. Read more here. 2. American Pharoah May Be The Most Brand Friendly Horse Ever   Photo courtesy of AdWeek The last time...

Social Media Changes the Landscape of Political News and Campaigning
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June 8, 2015
If you wish to increase awareness of political news amongst the Millennial generation, Facebook is the outlet to use. A study by the Pew Research Center, Millennials and Political News, shows that 61% of Millennials received political news in the last week from Facebook, while only 39% of Baby Boomers had. A majority of Baby Boomers continue to rely on...