Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Cause Funding + Prepaid (+ Social?) = WeCareCard
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June 4, 2015
Next week at the Social Media Shake-Up, I have the privilege of moderating a panel called Why CMOs Won't Invest More in Social Media. Based on our pre-panel discussions, it should be a lively conversation featuring three terrific CMOs: Katharine Mobley of WeCareCard,  Scot Safon formerly of The Weather Channel and Bill Koleszar of American Family Care. Why this panel?  From...

Social News Roundup | May 29, 2015
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May 29, 2015
1) Not one brand ranks in the Top 100 for YouTube   Image courtesy of Adweek Native YouTube creators have loyal followings most brands can only dream of. To keep from falling too far behind, brands should take note of the tips found here...   2) When it comes to Facebook, timing is everything   Image courtesy of SocialTimes 50%...

CMO Insights: Building Loyalty Through Sampling
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May 26, 2015
This is part 2 of my interview with Daniel Lubetzky, founder and CEO of KIND Snacks and author of Do the KIND Thing, a book I'd recommend to anyone, especially those intrigued by the notion of doing well in business while doing good. In this post, we dive deeply into the evolution of KIND's loyalty building activities.  Several items of...

Social News Roundup | May 22, 2015
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May 22, 2015
1) Facebook IQ shares the blueprint for successful summer branding.    Photo courtesy of SocialTimes As people head outdoors, their mobile devices come with them. This summer focus on mobile, as 70% of people who connected to Facebook did so through mobile. To see the full infographic click here.   2) Social media etiquette lessons: 7 ways to say thank...

Doing the KIND Thing with Daniel Lubetzky, part 1
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May 20, 2015
Once a decade or so, I fall in love with a book by a business founder.  In the 90's it was Herb Kelleher's Nuts, the inspiring story from the founder of Southwest Airlines.  In the aughts it was S. Truett Cathy's Eat More Chikin Inspire More People, a remarkable rundown on the rise of Chick-fil-a.  [Though I don't share Cathy's politics, I couldn't...

Doing the KIND Thing with Daniel Lubetzky, part 1
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May 20, 2015
Once a decade or so, I fall in love with a book by a business founder.  In the 90's it was Herb Kelleher's Nuts, the inspiring story from the founder of Southwest Airlines.  In the aughts it was S. Truett Cathy's Eat More Chikin Inspire More People, a remarkable rundown on the rise of Chick-fil-a.  [Though I don't share Cathy's politics, I couldn't...

Social News Roundup | May 15, 2015
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May 15, 2015
1) Why courting enthusiasts can take your brand to the next level.    Image courtesy of Adweek Marketing-inspired word of mouth generates 2x the sales of advertising, and those customers have a 37% higher retention rate. Learn more here...   2) Research shows mobile consumer spending is highest on Sunday.   Photo courtesy of Adweek When marketing, take advantage of...

Social News Roundup | May 8, 2015
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May 8, 2015
1) Has 'Mobilegeddon' affected your site's traffic?    Photo courtesy of Adweek Here's how its affecting others.   2) Marketers asked, Twitter listened.   Photo courtesy of Adweek Video auto-play is coming in late June. Read more here...   3) Is your content missing its mark?   Photo courtesy of Adweek Here's how to deliver a focused marketing strategy. See...

Social News Roundup | May 1, 2015
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May 1, 2015
1) The lowdown on how to market to millennial parents Image courtesy of Adweek As the first truly digital-native generation, millennials operate by a different set of rules than previous generations. For the new rules, click here...   2) Use this hack to automatically post your Instagram photos to Twitter Photo courtesy of Adweek Using the popular app If This...