This is the last but not least of my interviews in preparation for our panel called Why CMOs Won't Invest More in Social Media at The Social Media Shake-up.  This time, Bill Koleszar, CMO at American Family Care, gives me the prescription for overcoming his primary marketing challenges which currently exclude social media.  That's not to say Bill doesn't see social playing...

Talking to Scot Safon, the former CMO of The Weather Channel, about social media is like revisiting a day at Disneyworld with a nine-year-old. Bursting with enthusiasm, they can't possibly tell you fast enough all of the things they enjoyed, rarely recollecting the negatives while maintaining an unabated commitment to revisit the newest attractions as soon as possible.  That said, Safon's enthusiasm...