Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Doing the KIND Thing with Daniel Lubetzky, part 1
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May 20, 2015
Once a decade or so, I fall in love with a book by a business founder.  In the 90's it was Herb Kelleher's Nuts, the inspiring story from the founder of Southwest Airlines.  In the aughts it was S. Truett Cathy's Eat More Chikin Inspire More People, a remarkable rundown on the rise of Chick-fil-a.  [Though I don't share Cathy's politics, I couldn't...

Social News Roundup | May 15, 2015
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May 15, 2015
1) Why courting enthusiasts can take your brand to the next level.    Image courtesy of Adweek Marketing-inspired word of mouth generates 2x the sales of advertising, and those customers have a 37% higher retention rate. Learn more here...   2) Research shows mobile consumer spending is highest on Sunday.   Photo courtesy of Adweek When marketing, take advantage of...

Social News Roundup | May 8, 2015
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May 8, 2015
1) Has 'Mobilegeddon' affected your site's traffic?    Photo courtesy of Adweek Here's how its affecting others.   2) Marketers asked, Twitter listened.   Photo courtesy of Adweek Video auto-play is coming in late June. Read more here...   3) Is your content missing its mark?   Photo courtesy of Adweek Here's how to deliver a focused marketing strategy. See...

Social News Roundup | May 1, 2015
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May 1, 2015
1) The lowdown on how to market to millennial parents Image courtesy of Adweek As the first truly digital-native generation, millennials operate by a different set of rules than previous generations. For the new rules, click here...   2) Use this hack to automatically post your Instagram photos to Twitter Photo courtesy of Adweek Using the popular app If This...

Social News Roundup | April 24, 2015
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April 24, 2015
1) A new app Clear rids the ghosts of your social media past Photo courtesy of Mashable Using computer algorithms, Clear finds and deletes embarrassing posts from your social media channels. To find out more, click here...    2) Automation is the future for digital marketing, but not for social media.   Photo courtesy of Adweek While 98% of marketing companies...

Social News Roundup | April 17, 2015
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April 17, 2015
1) If your company sounds like it was named using an Ouija board, it might be time to rename   Photo Courtesy of Adweek Experts agree that quirky names are out. Follow these guidlines to build a strong and recognizable brand name. Read more...   2) Facebook will soon serve ads and content offsite Photo courtesy of Pixabay.com Facebook's ad targeting...

Going Long with a Shorty Winner: TD Bank
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April 12, 2015
In the five years since I first wrote about The Shorty Awards, social media has evolved from a quirky playground for the adventurous to a disciplined practice for any serious marketer.  This change is evident both in terms of the size of the brands competing for the awards as well as the quality of the applications.  The case in point for this...

Social News Roundup | April 10, 2015
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April 10, 2015
1) Social media ad spending has hit its saturation point Photos courtesy of MediaPost Global ad spending on social networks drops from 41% to an expected 29% Read more...   2) You should be leveraging the power of brand authenticity.   Photo courtesy of Adweek 91% of consumers want the brands they follow to be authentic in their posts. Find more stats here...   3)...

Social News Roundup | April 3, 2015
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April 3, 2015
1) Messaging apps are the apps that stay the longest on users’ phones     Photo Courtesy of Social Times Retention rates for messaging apps were 5.6x better than the average app after 12 months. Read more... 2) Decoding the millennial mind: How to break through to this 80 million strong demographic   Photo Courtesy of AdWeek Millenials spend an...