Social News Roundup | April 17, 2015

1) If your company sounds like it was named using an Ouija board, it might be time to rename

 

Photo Courtesy of Adweek

Experts agree that quirky names are out. Follow these guidlines to build a strong and recognizable brand name. Read more…

 

2) Facebook will soon serve ads and content offsite

Photo courtesy of Pixabay.com

Facebook’s ad targeting is unmatched, and soon you’ll be able to use it accross the web. Read more here…

 

3) 14 ways to create a smashing Facebook campaign

 

Photo courtesy of Mashable

Instead of throwing more money into your campaign, utilize these tips for a smarter, more targeted ad campaign. Read more…

 

4) Global click-through rates jump 17% as advertisers hone in on their targets

 

Photo courtesy of Adweek

Advertisers hone in on their targets using Facebook’s new in-depth offerings. Read more…

 

5) Social selling master class

 

Photo courtesy of Adweek

How the solar industry achieves 4x the national average referral rate. Click here to see how you can do the same.