1) Social media ad spending has hit its saturation point Photos courtesy of MediaPost Global ad spending on social networks drops from 41% to an expected 29% Read more...   2) You should be leveraging the power of brand authenticity.   Photo courtesy of Adweek 91% of consumers want the brands they follow to be authentic in their posts. Find more stats here...   3)...

1) Messaging apps are the apps that stay the longest on users’ phones     Photo Courtesy of Social Times Retention rates for messaging apps were 5.6x better than the average app after 12 months. Read more... 2) Decoding the millennial mind: How to break through to this 80 million strong demographic   Photo Courtesy of AdWeek Millenials spend an...

1) Facebook Developer Conference Summary   Photo Courtesy of AdWeek Here are the 5 major things coming out of the conference that you should know about.   2) Burnbook App Photo Courtesy of Mashable Mean Girls' 'Burn Book' has come to life in app form, and it’s just as bad as you would think. Read more...   3) For Pinterest,...

1) You can now pay your Facebook friends via Messenger!   Photo Courtesy of Mashable The new feature is set to roll out to Facebook users in the U.S. over the next few months. Read more...   2) Facebook's new Community Standards Photo Courtesy of Social Times Facebook addresses their new policies on hate speech as well as nudity in their...

1. Twitter experiments with ‘TV Timelines’ Photo Courtesy of Mashable Think of TV Timelines as TweetDeck (which is owned and operated by Twitter) for TV. The interface is separated into three columns or panes that you can swipe through: Highlights, Media and All. Read more…   2. Marketers Bet on Clever Hashtag Campaigns to Stand Out at SXSW Photo Courtesy...

1. Why your Facebook Page may soon see a dip in number of likes   Photo courtesy of Social Times Facebook announced that, starting March 12, it will begin removing “inactive” users from a page’s like count. Read more... 2. An app to rival Instagram?   Photo courtesy of The Verge Imgur will be launching a new app that allows...

1. ‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting | SocialTimes Photo courtesy of Adweek.com U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. Read More… 2. Bolthouse Farms Challenge Aims To Drive...

1) Sweden is the World’s Most Romantic Country, Says Twitter   Photo Courtesy of Social Times Twitter tracked Tweets mentioning the phrase “I love you” in over 100 different countries and found that Sweden was the most romantic nation in the world. Read more… 2) Words with Friends Players Spill the Beans on Valentine’s Day [Infographic]   Photo Courtesy of...

1) Coke Suspends Automated Campaign After Being Tricked Into Tweeting from ‘Mein Kampf’ Photo Courtesy of Flickr Coca-Cola has suspended the automated tweeting that’s a core part of its #MakeItHappy campaign, after a Gawker prank. Read more… 2) Facebook updates celebrity-loving Mentions app Photo Courtesy of Mashable Facebook rolled out an update on Thursday to its celebrity-focused mentions app, making...