Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Social News Roundup | March 4, 2015
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March 4, 2015
1. ‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting | SocialTimes Photo courtesy of Adweek.com U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. Read More… 2. Bolthouse Farms Challenge Aims To Drive...

Social News Roundup | February 18, 2015
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February 18, 2015
1) Sweden is the World’s Most Romantic Country, Says Twitter   Photo Courtesy of Social Times Twitter tracked Tweets mentioning the phrase “I love you” in over 100 different countries and found that Sweden was the most romantic nation in the world. Read more… 2) Words with Friends Players Spill the Beans on Valentine’s Day [Infographic]   Photo Courtesy of...

Social News Roundup | February 6, 2015
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February 6, 2015
1) Coke Suspends Automated Campaign After Being Tricked Into Tweeting from ‘Mein Kampf’ Photo Courtesy of Flickr Coca-Cola has suspended the automated tweeting that’s a core part of its #MakeItHappy campaign, after a Gawker prank. Read more… 2) Facebook updates celebrity-loving Mentions app Photo Courtesy of Mashable Facebook rolled out an update on Thursday to its celebrity-focused mentions app, making...

Social News Roundup | February 4, 2015
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February 4, 2015
1) Pinterest Expands Promoted Pins, Enhances Brand Presence  Photo Courtesy of MediaPost Expanding its Promoted Pins business, Pinterest is testing ads in users’ home feeds and other locations. Read more…   2) Consumers ‘Blind’ To Branded Content on Social Media Photo Courtesy of Giphy.com It’s no secret that marketers have been (very) annoyed by Facebook’s repeated moves to cut their organic reach...

Social News Roundup | January 16, 2015
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January 16, 2015
1) Facebook at Work prepping for its release Photo Courtesy of Social Times A few select pilot partners are now able to test the Facebook at Work application, which will have similar elements as Facebook. Users’ personal Facebook accounts and Facebook at Work accounts will be kept separate. Read more...   2) Additions to LinkedIn Photo Courtesy of Paul Sakuma, Associated...

CMO Insights: Driving Creativity Throughout Your Marketing
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January 12, 2015
Does form follow function in the digital world? Many brands are starting to say “yes,” as they turn increasingly often to emerging media to not only deliver their story, but also to enhance it. For luxury car brand Audi, this meant using emerging platforms to tell a story in a way that’s culturally relevant to their audience and on a...

Social News Roundup | January 9, 2015
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January 9, 2015
1) Golden Globes is getting social Photo Courtesy of AllFacebook This Sunday night the Golden Globes will be incorporating two new social aspects into their event — a Facebook Booth on the red carpet, where celebs can share video messages with fans, and portraits of the winners taken backstage by renowned photographer Ellen von Unwerth, which will be shared immediately...

CMO Insights: Putting Innovation to Work - Part 1
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January 2, 2015
What does it take to get inducted into the CMO Hall of Fame? Infinite curiosity and, apparently, some ecological know-how. Beth Comstock of GE is a rarity in the clan of CMO's, an innovator who doesn't try to come up with the ideas herself, a leader who seeks insights from startups and a explorer who thinks "the journey is never done." Oh and did...

Social News Roundup | December 31, 2014
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December 31, 2014
Happy New Year!  1. A year’s worth of news trends Photo courtesy of Echelon Insights From the State of the Union to the hacking of Sony, see what news was trending on Twitter in 2014. Read More…   2. The best of Brands in 2014 Photo courtesy of MediaBistro.com Relive the best marketing of 2014 with Old Spice’s “Mom Song,”...