Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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CMO Insights: Driving Creativity Throughout Your Marketing
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January 12, 2015
Does form follow function in the digital world? Many brands are starting to say “yes,” as they turn increasingly often to emerging media to not only deliver their story, but also to enhance it. For luxury car brand Audi, this meant using emerging platforms to tell a story in a way that’s culturally relevant to their audience and on a...

Social News Roundup | January 9, 2015
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January 9, 2015
1) Golden Globes is getting social Photo Courtesy of AllFacebook This Sunday night the Golden Globes will be incorporating two new social aspects into their event — a Facebook Booth on the red carpet, where celebs can share video messages with fans, and portraits of the winners taken backstage by renowned photographer Ellen von Unwerth, which will be shared immediately...

CMO Insights: Putting Innovation to Work - Part 1
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January 2, 2015
What does it take to get inducted into the CMO Hall of Fame? Infinite curiosity and, apparently, some ecological know-how. Beth Comstock of GE is a rarity in the clan of CMO's, an innovator who doesn't try to come up with the ideas herself, a leader who seeks insights from startups and a explorer who thinks "the journey is never done." Oh and did...

Social News Roundup | December 31, 2014
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December 31, 2014
Happy New Year!  1. A year’s worth of news trends Photo courtesy of Echelon Insights From the State of the Union to the hacking of Sony, see what news was trending on Twitter in 2014. Read More…   2. The best of Brands in 2014 Photo courtesy of MediaBistro.com Relive the best marketing of 2014 with Old Spice’s “Mom Song,”...

Social News Roundup | December 17, 2014
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December 17, 2014
1) Welcome to the Instagram filter family Slumber, Crema, Ludwig, Aden & Perpetua! Photo Courtesy of Blog.Instagram Instagram adds 5 new filters for your photos. Read more...   2) Facebook making even more changes to search Photo Courtesy of Mashable Facebook drops Bing, its primary search engine, in exchange for its own search tool to give better results. Read more......

Social News Roundup | December 12, 2014
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December 12, 2014
1) A look back on Social Media in 2014 Photo Courtesy of Media Bistro You may be surprised which 2014 marketing predictions came true, and which ones didn’t. Find out here. Facebook and YouTube released their ‘2014 Year in Review’ videos this week where they highlighted some of the most-discussed topics and viral videos of the year.   2) Facebook introduces...

Social News Roundup | December 10, 2014
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December 10, 2014
1) Facebook makes searching easier… Photo Courtesy of All Facebook Facebook now allows users to search through any posts that have ever been shared with them. Read more...   2) …and so does Twitter! Photo Courtesy of Mashable Twitter’s advanced search update allows users to search through any user’s tweet history. Read more...   3) Netflix introduces ‘Tweet Me a...

Social News Roundup | December 5, 2014
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December 5, 2014
1) Twitter introduces safety updates Starting today we're rolling out an improved way to flag abusive Tweets. See how it works. https://t.co/Yf6cStz0z1 — Twitter Support (@Support) December 2, 2014   Some of Twitter’s new updates include improvements to the block functionality and an improved way to flag abusive tweets. Read more...   2) Fresco, an image based news app Photo...

CMO Insights: Getting Off to a Great Start
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December 5, 2014
Four brands, united in a global mission to bring fashion to those in need. It’s no superhero tale, it’s just another day in the life for Miki Racine Berardelli, CMO of clothing company Chico’s. Miki isn’t the kind to shy away from a challenge; in fact, she picked this job so she could juggle all the different responsibilities of a...