Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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A Digital Doctor Visit with a Social Media Audit
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December 3, 2014
When we humans fall ill, we know almost immediately when it’s time to visit a doctor. But social media is a more complicated beast, and oftentimes, it takes a second opinion to know when your brand is due for a health overhaul. At Renegade, we offer a social media audit for exactly this purpose. If your company’s social media has...

Social News Roundup | December 3, 2014
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December 3, 2014
1) Geofilters available to all on Snapchat Photo Courtesy of Social Times Due to the large number of Snapchatters asking for personalized Geofilters, Snapchat decided to allow users to create their own Geofilter artwork which can be submitted to Snapchat for approval here. Read more...   2) Additions to Facebook’s Ad Insights Photo Courtesy of All Facebook Facebook Insights now...

Social News Roundup | November 26, 2014
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November 26, 2014
1. Happy Thanksgiving from your favorite viral family! The Holderness Family has done it again, this time with a cover of Meghan Trainor’s “All About That Bass,” entitled “All About That Baste.” Read more...   2. A new Snapchat ad format Photo courtesy of Ad Age Snapchat teamed up with Samsung to roll out a new ad format in the American...

Your Social Media Survival Guide to Black Friday
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November 25, 2014
The beauty of this survival guide is that it only requires one tool—your smartphone. Step 1: Follow, like and snap If you already know which stores you plan on visiting, then you should follow them on Twitter and like their pages on Facebook. It is likely that your favorite retailers will be using these sites to share deals, coupons and...

CMO Insights: Email Excellence
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November 25, 2014
No one said being a CMO is easy.  In Jeff Goodby's recent post on Forbes.com he encourages CMOs to be bold and move fast given a likely tenure of 45 months describing their position as follows: You’ve got some big fish to fry. The CMO’s job responsibilities have expanded like a dumped-out bowl of TUMS. You are now responsible not...

Smartphone Killed the DSLR
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November 23, 2014
When thinking about the fate of the camera business to frame my conversation with Matt Sweetwood, President of Unique Photo, my mind jumped to the song "Video Killed the Radio Star" thinking it should be rewritten to say "Smartphone Killed The DSLR." This led to a YouTube search which landed me on the very cool video below. What I like about the...

Social News Roundup | November 21,2014
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November 21, 2014
1. You Can Now Share Tweets Via Twitter Direct Message Photo courtesy of Recode Twitter now allows users to privately share content posted publicly on Twitter via direct message — something that was previously done mostly via e-mail. Read more...   2. Obama Uses Facebook To Announce Immigration Speech Photo courtesy of USAToday White House spokesman Josh Earnest says, “This was...

CMO Insights: Innovative Marketing
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November 21, 2014
The job of the detective is to not simply to take the facts as they appear but instead to dig for hidden clues and ultimately reassemble these into a cohesive fact-based narrative of what actually happened.  With this in mind, I would propose that Mayur Gupta, the Global Head of Marketing Technology and Innovation at consumer goods giant Kimberly-Clark, is the Sherlock...

Social News Roundup | November 20,2014
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November 20, 2014
In 2015, Posts which are “Too promotional” will get Minimal Reach on Facebook Photo Courtesy of Newsroom.fb After Facebook spent some time analyzing its data to better understand what users like to see in their news feeds, they found that the content users considered “too promotional” was actually coming from pages they like, rather than ads. So, what does this...