No one said being a CMO is easy.  In Jeff Goodby's recent post on Forbes.com he encourages CMOs to be bold and move fast given a likely tenure of 45 months describing their position as follows: You’ve got some big fish to fry. The CMO’s job responsibilities have expanded like a dumped-out bowl of TUMS. You are now responsible not...

When thinking about the fate of the camera business to frame my conversation with Matt Sweetwood, President of Unique Photo, my mind jumped to the song "Video Killed the Radio Star" thinking it should be rewritten to say "Smartphone Killed The DSLR." This led to a YouTube search which landed me on the very cool video below. What I like about the...

The job of the detective is to not simply to take the facts as they appear but instead to dig for hidden clues and ultimately reassemble these into a cohesive fact-based narrative of what actually happened.  With this in mind, I would propose that Mayur Gupta, the Global Head of Marketing Technology and Innovation at consumer goods giant Kimberly-Clark, is the Sherlock...

A conversation with Bob Kraut, CMO of Papa John's, is a wonderful reminder that despite all the new communication channels and the potentially transformative power of big data, successful marketing can still be boiled down to a few simple truths: product quality matters, customer satisfaction is bellwether metric, employees are a critical part of the brand experience, get your message right and then,...

Creating relevant content has quickly become one of the most effective ways to engage with an audience. But that's just part of the story since content marketing in isolation rarely moves the needle.  Today's CMO needs to being able to understand how to pull all of the available marketing levers working to get the mix just right for his/her brand....