Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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CMO Insights: Corporate Social Responsibility
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November 12, 2014
Admittedly, I'm a bit of a romantic when it comes to the notion of Corporate Social Responsibility (CSR). I really truly want to believe that companies that are driven by a purpose that includes the betterment of the world will outperform those that simply want to make a profit.  As the theory goes, a clear mission translates to a more...

Social News Roundup | November 6, 2014
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November 6, 2014
1. What could have been... What if Twitter, Instagram, Google and other social media networks were created in the 1980s? What would that have looked like? Read more… 2. Cruisin' with faster WiFi With more Americans taking cruise vacations, up .4% from 10.67 million in 2013 to 10.71 million, cruise liners are making bigger efforts to get more millennials on...

Social News Roundup | October 29, 2014
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October 29, 2014
1.  Snapchat’s freaky first ad Snapchat releases its first ad for the film, Quija. Read more… 2.  Faecbook adds bidding options Facebook expands unique reaches to advertisers, introduces new CPM-based bidding options to target specific consumers. Read more…  3.  Social media for marketing on the rise. Study reveals that 88% of U.S. companies are using social media for marketing, expected...

Why CMOs Should FLAIC Out on Their Personal Brands
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October 21, 2014
Whether you call it Cobbler’s Children Syndrome or just basic neglect, talk to a cross-section of CMOs and you’ll discover a startling anomaly—though they dedicate their careers to building brands, very few have made time to take care of their own personal brands. This oversight leaves many a senior executive poorly positioned - especially when they become suddenly unemployed around...

Social News Roundup | October 15, 2014
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October 15, 2014
1.  Social network campaigning A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...   2.  Word games Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read more…   3.  The Huffington...

Social News Roundup | October 10,2014
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October 10, 2014
1. Keeping up with the mobile generation. A new survey finds that 74% of Millennials say social media helps them stay up to date with family and friends. Read more...   2. Mr. Smith goes to Washington, Twitter style! After being prohibited from reporting on the scope of surveillance of its users by the government,Twitter takes the fight to Washington, filing...

Social News Roundup | October 2, 2014
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October 2, 2014
1. Say Ello to the new kid in town Is this ad-free social network site, created by a small group of artists and designers, really the anti-Facebook of social media? Read more...   2. Brands take their message to Latin America. Social media users in Latin America are projected to hit 300 million by 2017. Brands are jumping on the...

Social News Roundup | September 26, 2014
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September 26, 2014
1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet Amazon shoppers can add items to their Amazon wish list by sending a tweet that includes  the hashtag #AmazonWishList and a link to the item. Read more…   2. Hyperlapse Update Enables Users to Use Front-Facing Camera A new update for Hyperlapse allows users to shoot videos...

Social News Roundup | September 24, 2014
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September 24, 2014
1. To Compete with Google, Facebook Will Unveil a New Advertising Platform Facebook will soon unveil a new advertising platform called “Atlas” to improve the way that marketers target users. Read more… 2. Tips to Help Your Twitter Search Did you know that Twitter’s search tool allows you to search for specific tweets and phrases? For example, if you want...