Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Investing in Content Development
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October 4, 2013
Delivering successful content is like having a conversation with a potential employer. If the jobseeker delivers a pitch that isn't tailored to the needs of the organization, he will almost certainly be passed over for the next candidate. It's no different for a company that is communicating with its customers. Cultivating a good content marketing strategy means moving beyond standard...

Insights on Crisis Management
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September 27, 2013
Every experienced social media practitioner has "crisis planning" as one of the first steps in the on-boarding process with a new client.  So naturally when Nick Johnson of Useful Social Media asked me to moderate a panel called "On the Defensive: Tactics to Spot and Avert Corporate Crises" at last week's Incite Marketing Summit, I said, "sure, no problem," thinking...

Apple Update Recap
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September 12, 2013
Amid great anticipation, Apple executives introduced two new iPhone models and a new mobile operating system on Tuesday. Below is a recap of what we can expect from Apple’s new offerings. The new iOS 7 includes an updated control center, notification center and multitasking view, as well as new ringtones and system alert sounds. Also new is AirDrop, which allows...

A Recap of the Chipotle Twitter Hack: Pros and Cons
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August 23, 2013
Chipotle recently admitted to tweeting a handful of confusing and nonsensical messages on purpose. At the time, it appeared that Chipotle’s account had been hacked, but the tweets were actually clues in an ongoing promotion called Adventurrito, a 20-day-long scavenger hunt featuring 20 puzzles to celebrate Chipotle’s 20th anniversary. Is faking your own Twitter hack really the way to #CutThru?...

Making Your Influencer Campaign Effective
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August 13, 2013
In a recent blog post,  Dan Hebert makes a compelling case that influencer marketing is hotter than Jennifer Lawrence. Though huge JLaw fans may beg to differ, those of us in the social trenches know Dan may actually be the master of understatement. Consider a couple of the many facts Hebert offers: More than 50% of marketing and PR professionals will be...

Social ROI: Dream or Reality
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August 11, 2013
My favorite part of being a social media professional is that it requires me to be social in the old-fashioned meaning of the word and in the process I get to meet and build relationships with really smart, interesting and talented people.  One of these individuals is Lakshmanan (Lux) Narayan the CEO of Unmetric, with whom I had the pleasure of...

The Social ROI Debate
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August 5, 2013
Like the proverbial dog with a bone, I’m not letting go of my obsessive search for an answer to the question, “is there a formula for measuring the ROI of social media?” This journey led to a dinner last week with a dozen marketing professionals where we debated the topic of Social ROI at length.  For the most the part,...